I sat down with Alastair Dryburgh to talk about why "where's our AI discount?" is the wrong question for agencies. Listen: https://t.co/rjwF2lNxPo
#AlastairDryburgh#ValueBasedPricing
Join our one-hour online workshop where we’ll discuss the agency landscape, ever-evolving client needs and what they’re actually willing to pay for, now and in the future.
Register below. Link in comments.
#agencyevent#agencyleader#agencylife#agencygrowth#agency#agencysales
Four Multipliers and One Drag - How Future Fit is Your Agency?
Expect an open discussion with a small group of agency peers, and a clear view of where thriving agencies are pulling ahead.
https://t.co/a9d8f5354o
#agencydinner#agencyevent#agencyleader#agencystrategy
Know your revenue but not your effective hourly rate or cash runway? Free 5-minute diagnostic benchmarks your agency's numbers against healthy ones.
https://t.co/yd33ygw9Dt
#AgencyOwners#AgencyEconomics#DigitalAgency#AgencyGrowth
The old way to lose a client's trust was turning up thin. The new way is turning up with something that looks finished and having nothing when they ask "why this?"
Could you defend your last deck, line by line?
https://t.co/NdDEjHIGSH
Four hours. A room of agency leaders who've hit the same wall you have. Nobody selling anything.
Citizen M, Tower of London, 23rd September. £125 +VAT.
https://t.co/FiggMeLOOQ
#AgencyLeadership#AgencyGrowth#DigitalAgency#Mastermind
Three quick answers for agency founders: retaining top people when bigger shops outbid you, whether you need EOS/OKRs, and how to justify premium pricing.
https://t.co/rk9ouk1gZG
#AgencyLeadership#AgencyGrowth#AgencyPricing#AgencyFounders
Fifty per cent gross margin used to be the target. It's now the floor.
Your new competitors are chasing eighty or ninety with three people and no overhead.
What would it take to deliver the same outcome at half the cost?
https://t.co/tJIVm82vqw
At our next dinner, we'll discuss the 'Future Fit Model' - five things that are true about the agencies thriving. Four of them multiply together. One of them drags the whole thing down.
https://t.co/a9d8f5354o
#agencydinner#agencyevent#agencyleader#aiagency#digitalagency
The 2015 agency pyramid - juniors doing the work, managers overseeing it, directors talking about it - quietly bleeds money.
Listen as I make the case for a payroll built around judgment and expertise, not billable hours.
https://t.co/p5ea6f7qGN
#DigitalAgency#AINative#Agency
You think your agency is doing fine. You can't prove it.
Citizen M, Tower of London, 23rd September. Score your agency, fix the right two things. £125 +VAT.
https://t.co/FiggMeLOOQ
#AgencyLeadership#AgencyGrowth#DigitalAgency#Mastermind
The old way to lose a client's trust was turning up thin. The new way is turning up with something that looks finished and having nothing when they ask "why this?"
Could you defend your last deck, line by line?
https://t.co/K1wiIyYItZ
Six questions. Five minutes. The GYDA Agency Diagnostic scores your agency on what builds value and what quietly drains it, then tells you the one lever that matters most.
https://t.co/NWbOJKZfw7
#AgencyGrowth#DigitalAgency#AgencyLeaders#FutureProofAgency
Focus your growth strategy & governance:
- Establish clear KPIs and/or OKRs and growth tracking
- Guide your agency on scaling, investment, and exit planning
- Bring in expertise
https://t.co/ZOQe9TjA7P
#agencyNED#AgencyBoard#AgencySMT#AgencyGrowth#AgencyDirector#NED
Your team isn't difficult. Your leadership channel is.
If your team's main experience of your leadership is Slack messages, they stop feeling led and start feeling managed at a distance.
Logistics or leadership? Ask before you send.
https://t.co/V9pcL7NEAU