Rob Campbell

Positive pessimist. Also a Forest fan. Probably connected. Ex-Cynic, Wieden+Kennedy & R/GA. Now at Colenso, Weigel/Campbell & Metallica.

[Rob Campbell @Robertc1970]

How our fridge proved my son is most definitely my son. https://t.co/2sOH8P6zsk

[Rob Campbell @Robertc1970]

She’s not happy.
How the fuck does she think I feel?

[ET Heisenberg @UtdHeisenberg_]

Send this to every Man City fan you know.

#115

[Rob Campbell @Robertc1970]

Dear companies. Using ChatGPT to write your press release doesn't mean you can start adding the letters AI to everything you say and do. Infact, I'd go one further. The only people you're fooling about being innovative is yourselves. And WeWork. 

https://t.co/ePgpDxI0t9

[Rob Campbell @Robertc1970]

Is Ferrari competing with luxury fashion brands or heading for a car crash?

https://t.co/zlXkAPGKij

[Rob Campbell @Robertc1970]

This is more interesting than 90% of what I read from 90% of the companies who talk about societal shifts and the impact it has on wider behaviour and choices.

[James Timpson @JamesTCobbler]

You can tell Ozempic and Mounjaro are popular…in our Timpson shops we have seen a 680% increase in the number of free holes in customers belts we’ve been doing this year.

[Rob Campbell @Robertc1970]

How I discovered you don’t need a DeLorean to go Back To The Future, you just need to walk the streets around Soho in NYC. 

https://t.co/siU8YDJq6z

[Rob Campbell @Robertc1970]

Why nothing proves looks can be deceiving than the brown food available at an airport lounge near you*.

(* I acknowledge it could also be my tastebuds alarming lack of taste)

https://t.co/EOY0lzH3hj

[Rob Campbell @Robertc1970]

Why the value of time is best measured by having a child rather than a watch.

https://t.co/kHXKV4uiWb

[Rob Campbell @Robertc1970]

@DollyDeighton One of my fave was a Singaporean company sponsoring the visit of an African Choir & the justification was “(name of company) are proud to sponsor (name of choir) because our founder loves their music”.

Best. Justification. Ever.
(And more real than most strategic partnerships)

[Rob Campbell @Robertc1970]

When the kids ‘playzone’ at Baltimore airport arguably features a crashed Air Force One. Fun for the whole family.

[Rob Campbell @Robertc1970]

When you get your timezones mixed up and wake your family up at home at midnight. Of course they thought something was wrong so my “I just wanted to say I miss you and love you” was met with “well you’ve got a messed up way of showing it”. Haha.

[Rob Campbell @Robertc1970]

Why - on what would have been my Dad’s 88th birthday - I am so happy I can talk about him in the present tense despite him being gone for almost half my life.

https://t.co/Eazfsc88b5

[Rob Campbell @Robertc1970]

What we can learn from Alex Ferguson about outsourcing/justifying decisions to data ... especially when you don’t understand the nuances of data (or problems) but LOVE the superficial confidence you get quoting topline ‘facts’ like you're a God. 

https://t.co/JLYhVup8r1

[Rob Campbell @Robertc1970]

Why one person's 'brand transformation' is another's ‘just catching up to where everyone else already are’.

(AKA: it's more noble to choose the path of creation than to fall for those who big-talk replication)

https://t.co/f7Ffh01oL1

[Rob Campbell @Robertc1970]

Big Tech AI firms will soon be like the tobacco and oil companies for the ad industry. Those who take their $ will be judged as money-hungry pariahs for knowingly validating social destruction through gaslighting and smiles.

[Rob Campbell @Robertc1970]

Big Tech AI firms will soon be like the tobacco and oil companies for the ad industry. Those who take their $ will be judged as money-hungry pariahs for knowingly validating social destruction through gaslighting and smiles.

[Jacob Coxon @hilbertspaess]

I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.

[Rob Campbell @Robertc1970]

Why one person's 'brand transformation' is another's ‘just catching up to where everyone else already are’.

(AKA: it's more noble to choose the path of creation than to fall for those who big-talk replication)

https://t.co/f7Ffh01oL1

[Rob Campbell @Robertc1970]

👏👏👏

https://t.co/FnpE6Fzve9

[Rob Campbell @Robertc1970]

Why brands aren’t defined by their market positioning but by their people's memories. 

https://t.co/LOvctDaQT0