@RevRichardColes Good to see you’re enjoying some time in Spain Richard. Just read your to interview in the Sunday Times and enjoyed it. Hope you’re keeping well!
@fastpitstop Verstappen behaving like a spoilt child as usual - so arrogant and so entitled for someone who’s only actually won 1 world championship. You would never see Hamilton behaving like that.
Fascinating presentation from @cspenn on Large Language Models (think ChatGPT) and the implications for marketing at @Martechopia in London #B2Bconf@MarketingB2B Brand, publication and community are key in an #AI driven world and #multimodal is the new watchword
@BurgessBev myth busting #ABM misconceptions, explaining how Pareto’s Law applies to ABM on a fractal basis and launching her new book on Account-Based Growth @MarketingB2B’s Global #ABM conference #B2BConf @InflexionGroup
@RevRichardColes Great stuff Richard, love the attitude. You really cut to the heart if the issue in a few seconds. But glad to hear that you’ve lost your JRM accent. 😏
“F**k the funnel (bet on the brand)” is a strong contender for most contentious title of the day. Brand is more important than ever (but maybe don’t call it that if you’re selling it in to the board!) @joel_b2beditor @ShaneRddng@MartinSimcock@MariaCameron1#igniteb2b
@JasonMillerCA turning in a great high energy presentation on the importance of creativity in marketing and not letting AI & technology take over everything we do #igniteb2b@MarketingB2B
And that's a wrap of day 1! ✅
But we're not done! Tomorrow is virtual day 2 of the #B2BConf and we are ready to go...are you?
Tickets are still available, so don't miss out of the incredible speakers and sessions! https://t.co/mF3v5rg56B
@neil_bram gives a compelling overview of how @Atos moved from #DBM (deal-based marketing) #ABM in the midst of the pandemic helped by transforming the business to an industry model. Great practical tips on creating a global #COE@marketingb2b#b2bconf
Loving a very honest assessment of their ##ABM journey at @Autodesk from @obscurejudy @weisschris73 of @Autodesk. How not fail in ABM’. They have clearly overcome sales director’s initial description of ABM as ‘Another Bullshit from Marketing’. Very smart. @marketingb2b#b2bconf