Robert Norum

Consultant, marketer. ABMer, growth specialist

[Robert Norum @RobertNorum]

@RMFC_Frank Rubbish

[Robert Norum @RobertNorum]

@RevRichardColes Good to see you’re enjoying some time in Spain Richard. Just read your to interview in the Sunday Times and enjoyed it. Hope you’re keeping well!

[Robert Norum @RobertNorum]

@fastpitstop Verstappen behaving like a spoilt child as usual - so arrogant and so entitled for someone who’s only actually won 1 world championship. You would never see Hamilton behaving like that.

[Robert Norum @RobertNorum]

Fascinating presentation from @cspenn on Large Language Models (think ChatGPT) and the implications for marketing at @Martechopia in London #B2Bconf @MarketingB2B Brand, publication and community are key in an #AI driven world and #multimodal is the new watchword

[Robert Norum @RobertNorum]

@jonmiller from @Demandbase combining some great dad jokes with an a nicely considered presentation on making #ABM more effective in a downturn @MarketingB2B #B2Bconf

[Robert Norum @RobertNorum]

@BurgessBev myth busting #ABM misconceptions, explaining how Pareto’s Law applies to ABM on a fractal basis and launching her new book on Account-Based Growth @MarketingB2B’s Global #ABM conference #B2BConf @InflexionGroup

[Robert Norum @RobertNorum]

And we’re off … at @MarketingB2B’s annual #ABM conference with a breakfast roundtable on finding and keeping ABM talent with @BurgessBev @andy_fitzg @Jarmila_Yu #B2Bconf

[Robert Norum @RobertNorum]

@RevRichardColes Great stuff Richard, love the attitude. You really cut to the heart if the issue in a few seconds. But glad to hear that you’ve lost your JRM accent. 😏

[Robert Norum @RobertNorum]

@Cunning_Kerry from @6senseInc makes a great case for marketers not being dependent on MQLs or marketing attribution. @MarketingB2B #igniteb2b

[Robert Norum @RobertNorum]

“F**k the funnel (bet on the brand)” is a strong contender for most contentious title of the day. Brand is more important than ever (but maybe don’t call it that if you’re selling it in to the board!) @joel_b2beditor @ShaneRddng @MartinSimcock @MariaCameron1 #igniteb2b

[Robert Norum @RobertNorum]

And delighted to win a copy of @JasonMillerCA’s awesome concert photography book for identifying Sex Pistol @glen_matlock in his very cool presentation @MarketingB2B #igniteB2B. Thanks Jason!

[Robert Norum @RobertNorum]

@JasonMillerCA turning in a great high energy presentation on the importance of creativity in marketing and not letting AI & technology take over everything we do #igniteb2b @MarketingB2B

[Robert Norum @RobertNorum]

@joel_b2beditor kicks off @MarketingB2B’s #igniteb2b event. Looking forward to cracking day of #B2B presentations, discussion and networking

[Robert Norum @RobertNorum]

@joel_b2beditor You can do it @joel_b2beditor!

[Kingpin @KingpinComms]

💡 Watch our webinar to learn A Practical Approach to ABM from our expert panel:

@RobertNorum - @MarketingB2B
@Cunning_Kerry - @6senseInc
Rob Reynolds - @Verizon
@MatthewNLevine - @KingpinComms

https://t.co/Kuf3DVjfRs

#abm #abx #b2bmarketing #DigitalMarketing

[marketingb2b @MarketingB2B]

And that's a wrap of day 1! ✅

But we're not done! Tomorrow is virtual day 2 of the #B2BConf and we are ready to go...are you?

Tickets are still available, so don't miss out of the incredible speakers and sessions! https://t.co/mF3v5rg56B

[Robert Norum @RobertNorum]

@neil_bram gives a compelling overview of how @Atos moved from #DBM (deal-based marketing) #ABM in the midst of the pandemic helped by transforming the business to an industry model. Great practical tips on creating a global #COE @marketingb2b #b2bconf

[Robert Norum @RobertNorum]

@karlawentworth @skemmo aka comedy duo Wentworth & Kemish, my fellow #Propolis experts, make some surprisingly serious points on on the importance of strategy over system in #martech and #data in #ABM. Separately. @marketingb2b #b2bconf

[Robert Norum @RobertNorum]

Loving a very honest assessment of their ##ABM journey at @Autodesk from @obscurejudy @weisschris73 of @Autodesk. How not fail in ABM’. They have clearly overcome sales director’s initial description of ABM as ‘Another Bullshit from Marketing’. Very smart. @marketingb2b #b2bconf

[Heather Barnett @HeatherBtoB]

Kicking off the ABM Conference in London: @joel_b2beditor & @RobertNorum tee up a packed agenda, looking forward to it! #B2Bconf