Enjoying 43 years in Branding & Merch | Love all things advertising, biz strategy, marketing & sales by day - Real estate investing and 70s & 80s music by night
Why is it still so hard for companies to go green? We still have a few vendors, clients & service providers insisting on paper checks and refusing ACH payments. In 2026, there’s no excuse. Make dealing with your company seamless and efficient.
#EcoFriendly#SustainableBusiness
@rickycarruth For closing gifts, many of our clients have had great success with branded barbecue sets, coolers and cutting boards.
You’ll want something that will be used for a number of years, have a high retail perception and will generate goodwill.
Trade show pro-tip: If your branded merch is in small boxes, ship them directly to your hotel instead of the venue. It’s usually cheaper and it buys you a few extra days since decorators/contractors like Freeman have strict cutoff dates. 📦✈️
@omibaloney@tomfgoodwin I think people’s want a combination. For work-related purposes, hyper personal searches save time and make sense.
For personal use, many would say they prefer hyper personalizations… though that is one of the reasons that people are doubling down on their viewpoints so much.
@tomfgoodwin Agreed, but there are many laws on data collection that might make full personalization not worth striving for. It can be annoying but it is also a bit reassuring.
@jappleby They should have at least kept the green the same lime green Pantone color. Changing branding guidelines on a whim can negate 20 years of positive goodwill and recognition.
@michaelmiraflor As a merch guy, I like the branded handles and reinforced bottoms. A-
As far as the meaning of the message. It has list a great deal of panache the past few years. C+
We’ve been providing clear supply chain traceability for clients for the past 8+years. Not understanding your audience or target market can take away all the positive goodwill from an event, movement or program. All merch is not created equally. Ask questions!
@Scaramucci Same reason as in biz as it is rags to riches to rags in 3 generations.
The foundations, lessons & values seem to take about 80 years to disappear or be forgotten.
What a shame for all the building blocks and head start that could have come to fruition.