Amazon just got caught running a secret price manipulation operation with Levi's, Home Depot, Walmart, and many more.
Every time you "comparison shopped" online, you were looking at prices that were already rigged.
Here's what happened:
Amazon would monitor prices on Walmart, Target, Best Buy, Home Depot, and Chewy in real time. The second a competitor listed a product cheaper than Amazon, they'd contact the brand directly and tell them to "fix it."
And the exact emails are now PUBLIC.
Amazon sent Levi's links to two Walmart listings with the subject line "styles of concern." They basically said the prices on Walmart are too low and we have a problem.
The next day, Levi's responded: "I talked to Walmart and they have partnered with us to take Easy Khaki Classic fit back up to ladder SPP price, $29.99 immediately."
Levi's literally called Walmart and told them to raise the price. Because Amazon told Levi's to make the call.
Walmart complied. Then Amazon matched the HIGHER price.
Both retailers ended up charging more. The customer paid extra. Nobody competed.
Same playbook with Hanes:
Amazon sent them links showing Target and Walmart prices were lower. Hanes confirmed they "reached out to Target and Walmart to have the prices increased."
Target increased the prices. Walmart increased the prices. Amazon kept their margins.
But it gets even worse...
Amazon told Allergan (the company that makes eye drops) that their product was "suppressed" on Amazon because it was cheaper on another site.
Allergan responded: "Walmart got their price back up to $16.99." Amazon then unsuppressed the listing.
They did this with pet treats on Chewy. Furniture on Home Depot. Products across dozens of categories spanning YEARS.
The mechanism is simple but terrifying:
If you're a brand and you sell cheaper on Walmart than on Amazon, Amazon suppresses your product, removes you from the Buy Box, buries you in search results, and effectively makes you invisible to 300 million customers.
Brands can't afford that. So they call Walmart and Target and say "raise your prices or we'll lose our Amazon listings."
Walmart and Target comply because they need the brand's products.
Amazon captures 40 cents of every dollar spent online in America. That gives them the leverage to set prices across THE ENTIRE internet. Not just their own platform.
So turns out, you were never comparison shopping.
You were looking at a coordinated price floor set by Amazon through backroom phone calls between brands and their competitors.
"Amazon is working to make your life more unaffordable."
3 separate antitrust trials are now scheduled for 2027. The FTC has its own case. 18 states plus the DOJ are piling on.
This is literally happening during the WORST affordability crisis in a generation. Groceries up 25% since 2020. Housing unaffordable. Wages flat.
And the largest ecommerce company on Earth has been secretly coordinating with brands to make sure you can't find a cheaper price ANYWHERE.
"Competition" in retail is just a fantasy.
🚨SHOCKING CONFESSION: Former Cleveland Clinic Medical Director Dr. Daniel Neides breaks down in tears, apologizing to ALL his vaccinated patients.
"I didn’t provide informed consent…ABSOLUTELY DEPLORABLE on my part and I apologize to my patients."
In 1995, 45% of British milk was delivered to the doorstep before seven in the morning by a milkman in an electric float.
In 2026, it is 3%.
The milkman has been effectively abolished inside one human generation. The supermarket walked in, undercut the cost by a few pence per pint, and the daily ritual of British household life, glass bottles clinking on the step at half past six, was gone by the time the children of 1995 had finished secondary school.
The cost to the customer was a few pence per pint.
The cost to the system was, in rough order: the glass bottle that was washed and reused hundreds of times, replaced with a plastic bottle that is used once and recycled imperfectly. The local dairy that supplied one town, replaced with a national processor that supplies half the country. The milk that arrived four hours after milking, replaced with milk that arrived three days after milking after a journey of 200 miles. The conversation on the doorstep, replaced with a self-checkout beep.
The milkman himself, incidentally, had the lowest recorded rate of heart disease of any male occupation in Britain. He walked approximately 12 miles a day, finished work by 10am, and ate a cooked breakfast. He has been replaced, in the same delivery role, by a zero-hours Amazon Flex driver sitting in a Ford Transit.
A small piece of British daily infrastructure was quietly demolished.
Nobody was consulted.
The milk is still being produced. It is just being produced further away, transported further, kept in plastic, and sold at a different margin, by a different business, to a customer who never sees who milked the cow.
The milkman knew your name.
The self-checkout does not.
@joeroganhq Have you had Dane Wigington. He is an expert on climate and geoengineering! Every American on earth needs to know about this and to contact their representatives!
@NicoleShanahan The whole thing is FUBAR! ALL Californians should have a reality check on who they vote for. They should impeach the governor and underlings who have been parroting him. Also, criminal charges should be investigated. Wake up people.