This month, we celebrated growth and shared success at PMGFest!๐
Our family dinner was a reminder of the exciting future ahead.
Cheers to our incredible people and more great moments together as one @pmgworldwide!
Don't miss our Head of SEO this Thursday at 9AM when he'll be sharing the opportunities for a more integrated paid and organic search strategy with
@thego_network
๐ Secure your spot by signing up for free here: https://t.co/xEJi0TF2y1
#SEO#PaidSearch#TotalSearch
@McCarthyStone's paid media was overfilling the pipeline of some developments and leaving others behind.
This required a strategy pivot.
Here's how we increased impressions on priority developments by 50% & increased leads through @GoogleAds Ads by 63%: https://t.co/nQQEbemYmL
AI news and developments related to SEO keep rolling in!
July saw Google continue to dominate the AI landscape with tweaks to its AI Overviews feature & we saw developments from OpenAI and Bing too.
Read it all here: https://t.co/9mcWPAAhBQ
We're SO excited toย launch @pmgworldwide's first London-based Graduate Leadership Programme!๐
This opportunity offers training, mentorship & practical experience with some of the most innovative brands.
Start your marketing career by applying today: https://t.co/IqURYeZRDz
Starting as a platform for sharing personal photos in 2010, Instagram has transformed into a platform shaped by user preferences and algorithm changes.
We explore these shifts and outline how advertisers can maintain reach and engagement here: https://t.co/jy4v9rKIl4
The rise of Connected TV and Online Video is transforming the programmatic video ecosystem, creating exciting new opportunities for advertisers.
However, it has also led to a complicated new vocab to get to grips with.
Our guide cuts through the jargon: https://t.co/PQjwMEuzuh
With search on the precipice of its biggest development since @Google launched with ten blue links, we need a fresh look at how to reach customers & what the inputs are.
We explore why SEO remains crucial in this new digital landscape with @PMarketingW๐
https://t.co/yzO3zMIeIt
@GoogleAds has given more control over audience targeting by introducing audience signal targeting for app campaigns.
Previously only available within Performance Max campaigns, here's how you can use them to improve app campaign efficiency: https://t.co/bLxytwcI34
The concept of โTotal Searchโ has long been discussed, presented and packaged up by agencies, brands and marketing evangelists.
And yet, few can claim to be achieving it.
We explore the fundamental challenges hindering brands from realising Total Search: https://t.co/vTgjy46LWb
We thoroughly enjoyed presenting the future of SEO and what happens when everyone stops searching at 'The Funnel Live' event today.
A huge thanks to the @InformaPLC team for inviting us along!
Though @Google has announced a new approach to managing 3rd-party cookies, instead of completely phasing them out, implementing cookieless measurement remains critical for long term growth.
Moving beyond attribution, here'sย 3 steps to expanding your marketing measurement๐
Our SEO team is growing โจ
We're looking for an experienced SEO Manager to join our team of technical and content experts in driving visibility and organic growth.
You'll be joining @Campaignmag's Performance Marketing Agency of the Year. Apply here๐
https://t.co/rjsuSAxQoM
This week, @Google surprised the industry by announcing it would no longer phase out 3rd-party cookies in Chrome.
After years of industry prep for a cookieless future, we've gathered insights from our media and analytics teams on this unexpected U-turn: https://t.co/9vSc0ocS8v
The buyer journey is getting longer and increasingly complex.
This means brands need to expand their reach beyond traditional SEO.
And thatโs where Surround Sound SEO comes in.
Find out more here: https://t.co/bhWwq5awKu
We're thrilled to be nominated for 2x @MarketingWeekEd Awards ๐
We've been working with @BYDCompany across Europe and being shortlisted in the 'Automotive' category is incredible recognition of this.
We're also an Agency of the Year finalist!
https://t.co/Npza1SMWlH
Attribution is the process of assigning conversion credit to a marketing touchpoint. But what if the conversion would have happened anyway?
We share how a solution that combines advanced statistics and technology can a better understanding for your brand: https://t.co/5Vimq0vZNI
Looking to expand their media activation, @HomeServeUK turned to @tiktok_uk
We defined TikTok's role in their marketing mix, then established content pillars aligned to their brand values & comms strategy, followed by storyboard development & production: https://t.co/14zlN2OLLP