Rockbridge

Rockbridge Associates, Inc. is a premier market research firm dedicated to providing our clients valuable strategic advice based on the voice of the market.

[Rockbridge @RockResearch]

Our MaxShare™ solution identifies the factors that influence customers' behavior in order to shift more of their spending to you…and away from the competition

Read our white paper on the award-winning Wallet Allocation Rule®
https://t.co/MY5380bZ1n

[Fiverr @fiverr]

Our 6th annual Freelance Economic Impact Report highlights the top 30 cities for freelancers based on population and revenue, it also reveals that freelancers in the U.S. earned an estimated $286 billion in 2022.
Curious to know if your city made the list? https://t.co/1ipotLFcQr

[Rockbridge @RockResearch]

Over the years, we have seen a trend with more individuals wanting freedom and control over their career, leading more people to freelance work. Read more and download our collaborative report w/ @fiverr on the sixth annual Freelance Economy Impact Study! https://t.co/z9PQ0KVk1t

[Rockbridge @RockResearch]

Don't forget to sign up for @fileneresearch's Webinar this Thursday, May 4th featuring our President Gina Woodall as one of the speakers! #creditunion #innovation
https://t.co/niiXk9AXeK

[Rockbridge @RockResearch]

Hotel guest loyalty programs are filled with many consumers belonging to multiple programs. Read more on how MaxShare™ can help increase a company's share of wallet among loyalty program members with our case study below!
https://t.co/DOngJRYTJB

[Rockbridge @RockResearch]

In our latest NTRS survey, we discovered that while national banks still lead in consumer usage, competitors such as online/mobile only banks are starting to become more popular due to their convenience. Read the results of these findings and more below.
https://t.co/UA7MzbdQsQ

[3BL @3BLofficial]

"Sustainability and corporate social responsibility are inherently easier concepts for consumers to understand and embrace than are the environmental, social and governance labels,” @lerzo Interim Dean of @FordhamGSB and @RockResearch https://t.co/ANPGJyGnrn

[Rockbridge @RockResearch]

In our latest #NTRS 2022 research, we explored the topics of exactly how much value consumers place on various facets of banking using our MaxVal™ solution. Click below to read more on what financial customers are ranking high in importance.
https://t.co/R6zQKtKigQ

[Rockbridge @RockResearch]

33% of U.S. adults 55+ do not feel that their purchase patterns have been affected by product transparency in companies. On the contrary, this shift is proving to be well received by younger generations. #NTRS

[Rockbridge @RockResearch]

Companies believe the use of artificial intelligence (AI) is beneficial, but what do everyday consumers and workers who are impacted by the technology think? Read more below to find out! #NTRS #AI #technology
https://t.co/FciSsnPnO7

[Rockbridge @RockResearch]

Most of today’s consumers have adopted convenient methods to pay for goods and services and transfer money with their phones. Read more on Fintech innovation findings with the link below! #NTRS #fintech #financialservicesindustry
https://t.co/aBrvPtC61B

[Rockbridge @RockResearch]

44% of adults ages 18-34 believe that AI technology will bring the creation of new job opportunities, although only 23% of adults ages 55+ align with this belief. #NTRS #ai #technology

[Rockbridge @RockResearch]

A new topic in our 2022 National Technology Readiness Survey focused on the #metaverse, where we surveyed U.S. adults on their familiarity and views on the virtual world. Read more on the interesting findings uncovered with the link below! #NTRS
https://t.co/wpt2NZqMFY

[Rockbridge @RockResearch]

Out of the 3 areas of #ESG, environmental sustainability is viewed as the most important component to U.S. adults. #ntrs

[Rockbridge @RockResearch]

Happy Holidays!

[Responsible Business Coalition @fordhamrbc]

Did you know that 64% of consumers are unfamiliar with the acronym #ESG (environmental, social, and governance)? Check out the research conducted by the RBC and @RockResearch to find out more about consumer #sustainabilitytrends: https://t.co/Q5DjLPu3uI

[Responsible Business Coalition @fordhamrbc]

"Getting more affordable, recycled, reused products will be one way to alleviate that pain that people are experiencing in terms of affordability.” said Lerzan Aksoy, RBC Managing Director, via @MarketingBrew when asked about inflation this holiday season. https://t.co/F4mM88AiZG

[American Innovation Index @american_index]

Our 5th Annual American Innovation Conference was a great success! Attendees were able to hear success stories from leading innovators like @Abercrombie, @Toyota , @awscloud , and more. If you missed it, you can read our 2022 conference highlights below!
https://t.co/IM64mNaqxx

[Responsible Business Coalition @fordhamrbc]

In a recent study conducted by the RBC and @RockResearch, we found that consumers want to know the environmental and societal impact of the products they purchase. Read more about what consumers really want to know in this @ELDaily article. https://t.co/Q66FmMDXyD

[Fordham University Gabelli School of Business @FordhamGSB]

A new report by @lerzo of @fordhamrbc & interim dean of @FordhamGSB & Gina Woodall of @RockResearch reveals 64.4% of consumers are unfamiliar with the term ESG, but ESG initiatives still have the potential to positively impact company sales. Read more: https://t.co/0triMddPcB