Rockstar CMO

Sharing "marketing street knowledge" for ambitious marketers via our podcast, blog, newsletter & advisory services. Get all of our social updates on LinkedIn.

[Rockstar CMO @RockstarCMO]

🎙 -D-R-O-P-P-E-D--> #223: The 5 Things from Jeff’s Debut and a Rose-Colored Strategy over a Cocktail Episode. This week, we reviewed Jeff's first interview, and Robert has an interesting cocktail and advice on marketing strategy. - https://t.co/wPbKVDHvVT

[Rockstar CMO @RockstarCMO]

🎙️- D-R-O-P-P-E-D-!-! #218 - The 5 Steps for Campaign Planning and Apple Crushing It Episode. - This week, Jeff shares 5 steps for orchestrating large-scale B2B marketing campaigns, and Robert comments on how Apple crushed it... https://t.co/n9eCmcwPT7

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> #216 - On the podcast this week, Ian shares 5 thoughts, on competitors, diversity and cold emails - and Robert is in the virtual with a cocktail and a thought about walled gardens. https://t.co/LiWqopFHNJ

[Rockstar CMO @RockstarCMO]

Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode - No Jeff this week so Ian tries giving a marketing monologue and Robert has his usual insight with a fantastic-sounding cocktail... https://t.co/quL5A7RAQl

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> #212 - This week, Jeff and Ian discuss a number of articles that argue for and against the death of the CMO role and their much discussed shorter tenure, and Robert is in the bar, suggesting we need a director for our content. https://t.co/0gFYObO0QW

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> #211 - This week Ian and Jeff discuss analysts and influencers in B2B, and in the virtual bar, Robert mixes a spicy cocktail and wonders why so many marketers are ignoring Google dropping support of third-party cookies - https://t.co/ujgoi5Cfbw

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> Episode 208: The 5-Step Marketing Tune-Up and Creating Classic Content over a Classic Cocktail Episode - Jeff shares his MOps assessment, and Robert wonders if AI can help create classic or evergreen content. https://t.co/659Nd6UWRg

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> Episode 207: Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust? https://t.co/rzESeXmWVX

[Rockstar CMO @RockstarCMO]

Is it time to start your school of rock? Ian Truscott dives into the topic of educational content marketing - https://t.co/gZUxcSK7vZ

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> Episode 206: The RevOps Primer and Storytelling over a Cocktail Episode. Ian picks Jeff's brain on Revenue Ops and what it means for marketing and Robert is in the bar, co-creating customer stories - https://t.co/5MTYO1hfsJ

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> Episode 204 - This week Jeff and Ian discuss educational content marketing and in the virtual bar, Robert shares some great ideas to get your team creative over a Super Bowl cocktail. https://t.co/7jIFW7IaLi

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> Episode 203 - The Trends from Metia and Flaws on a Farm Episode. This week Jeff and Ian discuss a new B2B Marketing trends report from Metia, before Ian retires to the bar with Robert to discuss flaws as a marketing virtue. https://t.co/kGeWOSRE0j

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> Episode 202 - The It’s a Sink, not a Funnel and Owning Media over a Cocktail Episode. This week, Jeff and Ian discuss a report from 6Sense on B2B Buyer behavior, and in the virtual bar, Robert shares tips on managing owned media.

https://t.co/sCElCRm8Xq

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!> Episode 201 - Jeff & Ian discuss our rider - what you need to consider for your next marketing leadership role and then Ian joins Robert in the virtual bar to discuss how marketing teams embrace innovation with external talent - https://t.co/XNkaXAXXQB

[Rockstar CMO @RockstarCMO]

5 f'in' great tips from our resident strategy advisor, Jeff Clark, on our street knowledge blog today as he shares a warning for senior marketers about disappearing down the ROI rabbit hole.... https://t.co/MV37JmV9QG

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> 🌟 🌟 Episode 200 🌟 🌟 The 5 Dysfunctions, Lettuce and Blame Episode - Jeff and Ian discuss 5 dysfunctions of marketing teams and Robert shares some words to live by over a cocktail in the virtual bar - Enjoy! https://t.co/dG389gODej

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> #199 - We kick off 2024 on the podcast with Jeff and Ian discussing their 5 F'in' Marketing Fundamentals and in the virtual bar Robert shares his word of the year over a splendid cocktail . https://t.co/4DxjZh5vNX

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!-> #197 - The Predictable Predictions Episode - not saying the predictions are predictable, but the show's topic definitely is as Jeff and Ian share 6 of their favorite predictions and in the bar Robert makes 2 predictions of his own: https://t.co/Xq0PPYKIpK

[Rockstar CMO @RockstarCMO]

The latest newsletter has dropped - The Beat - Word Up! - What would be your marketing word of the year? https://t.co/UdnMOZSku4

[Rockstar CMO @RockstarCMO]

🎙️D-R-O-P-P-E-D-!-!> #196 - Jeff & Ian have 5 q's we should ask of a B2B social media strategy, inspired by NPR research. Ian then joins Robert in our virtual bar for a cocktail as he shares the Irish proverb, "In the shelter of each other the people live” https://t.co/ai2VuRBrDi