Rodolfo Espitia

[Neil Patel @neilpatel]

You’re wasting your time on paid ads.

I get it, Google generates 237 billion a year, and Meta generates 131 billion a year.

So, it must work if they generate that much revenue, right?

Well, check what 13,350 marketers say about paid ads.

Only 21.8% of marketers were able to make their paid ads profitable.

A whopping 78.2% aren’t able to make paid ads work.

To make matters worse, making them profitable is becoming more difficult. The main reason is the rising cost of ads.

Just look at Google’s ad revenue growth over time.

And Meta’s ad cost keeps rising as well.

We all have access to the same tools… and AI makes it easier to run paid ads (or at least to get your campaigns going).

So why aren’t paid ads working for most companies?

It actually has nothing to do with the ad itself or the traffic source.

Sure, those things matter, but the biggest issue is what you show the user when they land on your site.

So, to help you out, here are the most common elements that the 21.8% of marketers were leveraging to make their paid ads work that the other 78.2% of marketers weren't really leveraging.

Give some of those things a try. It will help boost your ROI and make paid ads more profitable for you.

[Neil Patel @neilpatel]

The most overlooked marketing trend that businesses tend to ignore.

Lo-fi content!

When we looked at 3000 business accounts on both TikTok and Instagram, we noticed a trend.

Their lo-fi content on average got 34.04% more likes and 18.52% more comments.

If you aren’t familiar with lo-fi content, just think of content created from a cell phone.

But typically, the lo-fi content that did the best, wasn’t only shot with a cell phone, it was still edited in which clips were changed roughly every 3 seconds.

And although there were very fast frame changes, the content looked very “organic” because it was shot with a phone.

It’s a great way to make your company and products look more approachable and authentic because it feels more real.

So, the next time you are creating social media content, try lo-fi content.

[Rodolfo Espitia @RodolfoEspitia]

Cuantas veces no escuchamos la importancia de hacer campañas de publicidad en redes sociales pero no nos dicen el increible potencial que tiene el email (Klaviyo) y SMS marketing.

#EmailMarketing #SMS #Klaviyo #instagram #MarketingDigital #Shopify #ecommercetips

[Rodolfo Espitia @RodolfoEspitia]

@lazyset coldplay

[Rodolfo Espitia @RodolfoEspitia]

@eder_ulises me late! No wey, esta fue semana de exámenes, pero ya fue jaja cuando puedas ;)

[Rodolfo Espitia @RodolfoEspitia]

@eder_ulises simón, ps salgo en un año más!

[Rodolfo Espitia @RodolfoEspitia]

@eder_ulises no se de que hablas