ROI Media Works

Strategic DIGITAL MARKETING AGENCY WHERE PASSION MEETS PURPOSE. #Contentmarketing #PPC #SocialMedia #DigitalMarketing #ROIChat ⏳

[ROI Media Works @roimediaworks]

We are a marketing agency with a passion for what we do. Check us out!
https://t.co/ia6QcZDmda

[ROI Media Works @roimediaworks]

Being at Web Summit Vancouver this week has been a reminder that the next wave of growth isn’t just “SEO vs paid.” It’s whether AI systems can confidently understand your brand and content.

CiteNexus GEO Engine AI: an AI visibility toolkit for WordPress: https://t.co/Re2RGuEmaH

[CFJC Today Kamloops @CFJC_Today]

Wildfires continue to drop in B.C., just over 40 blazes burning out of control https://t.co/7giGjQE3Qp #Kamloops

[ROI Media Works @roimediaworks]

Hey Kamloops, Please Vote for us.
As quoted on Business Examiner to Digital Excellence awards we have been consistently ranked as top agency on multiple platforms. Our team would love to have your support to get another jewel in the crown. #Kamloops
https://t.co/s86pqq7WKF

[CFJC Today Kamloops @CFJC_Today]

Two-hectare wildfire near Red Lake discovered Monday afternoon https://t.co/GqInkP78s0 #Kamloops

[CFJC Today Kamloops @CFJC_Today]

Environment Canada issues severe thunderstorm watch for #Kamloops and surrounding regions #MerrittBC #Shuswap | WEATHER: https://t.co/eKUwTFF4lm

[Castanet Kamloops @CastanetKam]

Kamloops police looking for driver or company of truck which hit city light post https://t.co/9xmpCO0lv9

[CFJC Today Kamloops @CFJC_Today]

RCMP searching for missing 61-year-old man from Merritt https://t.co/A1SFnTYIpc #Kamloops

[City of Kamloops @cityofkamloops]

We are seeking applications from residents who are interested in serving on a volunteer basis for two of the City’s engagement groups—the Social Planning Engagement Group and the Heritage Engagement Group. Learn more: https://t.co/DJ79TA0p7K

[ROI Media Works @roimediaworks]

Our thoughts are with everyone involved. 🙏🏽 So sad! ❤️‍🩹

[Jon Keen @JonKeenNLSports]

TRU statement confirms one athlete has passed away, two others in critical condition.

https://t.co/pfzQWknHn4

[Lily Ray 😏 @lilyraynyc]

Imagine bragging about stealing like this in any other industry

These kinds of posts are why I wish Google would take a stronger stance against purely “AI” content, because to me this feels like quintessential autogenerated content

Curious to see what happens over time.

[Elon Musk @elonmusk]

Oh the Irany …

[Nancy Bepple @NancyBepple]

Congratulations to Ken Christian, @KamloopsChamber President’s Award of the Year. Thank you for years of service to our city. Well deserved! #kamloops

[City of Kamloops @cityofkamloops]

More than 8,800 volunteer hours were contributed to Emergency Support Services this year. We can't thank the volunteers, agencies, and staff involved in the operations of this critical service to our community enough! Read the full details here: https://t.co/oxvkW3ERbF

[CFJC Today Kamloops @CFJC_Today]

‘Complete waste of tax dollars’; Kamloops MP Caputo left confused as Liberals shut down committee https://t.co/1CFAeAkIQk #Kamloops

[Shuswapscanner @Shuswapscanner]

Health Canada issues turkey recall for western provinces

https://t.co/DIkaC2UBkr

[Moz @Moz]

Kicking off #MozCon 2023, we have the fantastic @LilyRayNYC! 🎉 She’s here to talk about how Google core updates work, how to respond to being hit by an update, and how to future-proof your site. Let’s go!

[V Krishna @vklakkineni]

Anyone trying to take notes at #mozcon? Plz add yours and RT!

Speaker #2 CHRIS LONG @gofishchris
Why SEOs need to start playing offence instead of defensive!
✅ 1. Identify content opportunities
Use a tool to analyze Keyword Gap and analyze competitors.
Identify key converting keywords that are profitable to creat content.
Find alternative keywords that are under utilized.
✅ 2. Which pages should you optimize?
Look at the pages with less organic traffic or reduced organic traffic.
Tie the queries to revenue to understand what’s important.
Now look at which of these are delivering less click YOY or MOM!
Focus on categories that would need more exposure.
Bread crumbs on websites is always a win on large sites!
✅ 3. Leverage Technical SEO
Fixing random search console errors is not SEO strategy!
Evaluate high priority pages Vs low priority pages.
Identify if it’s worth investing efforts to work on lower priority robot issues!
Google can’t index sites if the programming isn’t done right.
✅ 4. Get data for key initiatives
MOST common recommendation is create new content.
Subscribe to SEO MBA
The opportunity cost can be huge if the content is NOT optimized and leveraged for intent.
✅ 5. Performance Experiments
Develop a hypothesis, implement and track!
Example: A payment gateway could be limiting visibility.
Conduct A/B testing. Controlled group Vs Testing group!
Conclusion: Payment gateways suck!
✅ 6. Future of AI & Tech
ChatGPT will interrupt SEO.
SEOs should embrace AI.
More and more marketers are using AI for SEO workflows!
Create custom chrome extensions using AI tools!
#mozcon

[V Krishna @vklakkineni]

Speaker #3 Jackie Chu, SEO intelligence. Uber. #Mozconf #notes
SEO co-conspirators:- Navigating complex systems!
✅ A lot of web accessibility guidelines are SEO best practices as well.
✅WCAG makes the all inclusive web and accessibility!
✅ At least meet level A - AA 😊 on WCGA2.1
It’s just the right thing to do to comply and provide access to everyone.
We have definitely noticed that a lot of videos doesn’t have transcripts This is similar to ALT tags for images! (?)
✅ Every brand / business should have their podcast!
👍Case study:
Square re-redesign:
✔️ All internal links were changed to Learnmore! This dropped relevant traffic.
✔️ Goop, Zola were sued for not making it accessible for all.
❌ Most of the brands got into trouble
✅ Business owners care about their products and over all business success. Enlist with them!
✅ Tie SEO to profitability
A lot of SEO tasks can be linked to increased revenues.
You can even use competitors keywords as part of your content building strategy!
Example: Automated internal links
✅Engineering team: They want company to grow. Question to ask: Is it a bug or a feature?
❌NO confusing brand experience
❓Impacting bots or humans?
❌Content differences between different devices (Mobile Vs Desktop)can impact SEO
❌Limiting Google crawl rate limit can be negative. Tip: More crawling can help index new content quickly.
🙅‍♂️500 errors for robots file or any other important pages can have negative impact.
Package them in a way to get prioritized. ✅

[Moz @Moz]

Are you using Search data effectively at scale? 🤔 In this presentation, @Google Search Advocate @DanielWaisberg is here to help you learn how to analyze and visualize data so that you make better product decisions! #MozCon