ROLearn Brand

@Roblox intelligence for brands & agencies. Earned-media value, understand audiences, discover partners, and benchmark brand activations.

Book a demo ↓

[ROLearn Brand @ROL_Brand]

Paid media cost is not a valuation of your Roblox activation.

→ It is measured player-hours times the cost per hour on one paid channel.
→ It is not earned value, a total or a quote.

Planning an activation on Roblox? DM us.

#Roblox #ROLearn #BrandMarketing

[ROLearn Brand @ROL_Brand]

The game behind the number: Warrior Cats: Ultimate Edition on Roblox.

[ROLearn Brand @ROL_Brand]

Warrior Cats: Ultimate Edition, the official Roblox game of the Warriors books, launched in May 2021.

Sat 7 Nov: 15.4K players at once, five years later.

A licence built as a real game keeps its players. What would yours be?

#Roblox #ROLearn #BrandMarketing

[ROLearn Brand @ROL_Brand]

Two routes put beauty products on avatars: join a game or build one.

→ Existing game: Dress To Impress
→ Own world: Kingdom of essentia Tycoon

Partner if the gameplay fits your products. If not, build your own.

Planning one? DM us.

#Roblox #ROLearn #BrandMarketing

[ROLearn Brand @ROL_Brand]

Gucci came to Roblox with Gucci Garden in May 2021, then opened Gucci Town in 2022.

Players still make their own Gucci-inspired looks: hoodies, masks, caps and bags, from 11 creators in the catalog we track.

Fans are already there. Is your brand?

[ROLearn Studio @ROLearn_Studio]

272 Roblox games put up Halloween art, a median of 14 days before 31 Oct.

First 28 changes we judged: +17.2% players in 7 days. Same-genre games that kept their art: -9.2%.

Is your Halloween art up yet?

#Roblox #RobloxDev #ROLearn

[ROLearn Studio @ROLearn_Studio]

Kukirin Life's jump held: +91% versus before the spike.

→ Before: 13.7K players
→ Flagged 18 Oct: 35.2K
→ Now: 26.1K

Judge a spike by the level it settles at, not the day it peaks.

Which game should we track next?

#Roblox #ROLearn #RobloxDev

[ROLearn Studio @ROLearn_Studio]

We flagged 815 rising Roblox games (9 to 18 Oct) and checked each one 3 days later.

452 faded.
104 held.
259 kept rising.

Grow a Garden: 14.5K → 107.2K → 16.4K.

Will your next spike hold?

#Roblox #RobloxDev #ROLearn

[ROLearn Studio @ROLearn_Studio]

One game holds 77% of Egg players: Steal An Egg, 1.5M now.

→ 117 games carry Egg in the name
→ Break and Steal an Egg: 185K, 9%

When one game owns the name, variants split the rest.

Would you enter Egg, or pick a keyword no game owns?

#Roblox #ROLearn #RobloxDev

[ROLearn Studio @ROLearn_Studio]

We found 700 Roblox games with “+1” in the name. One holds 20% of their players.

16 new ones in one week, 55 the week before.

Would your players actually want a “+1” game?

#Roblox #ROLearn #RobloxDev

[ROLearn Studio @ROLearn_Studio]

New Roblox games with these words in the name, 21 Sep to 20 Oct vs the 30 days before:

DRAW: 7 → 25
OWNER: 14 → 33
MYSTERY: 12 → 2
DONATION: 14 → 3

Is your game's name on the way up?

#Roblox #RobloxDev #ROLearn

[ROLearn Studio @ROLearn_Studio]

Realistic Ragdoll Engine grew 67% in 2 days. The games we track fell 34%.

8.8K to 14.8K daily average players, 24 to 26 Oct, steadily

In a steady climb, check where each day's new players come from.

Will it hold? We'll check back Saturday.

#Roblox #ROLearn #RobloxDev

[ROLearn Studio @ROLearn_Studio]

Wed 21 Oct, 01:55 UTC: 9,530 Roblox games had players online.

70 of them held half of the 8.7M players we counted.

The median game had 38.

Where does your game sit?

#Roblox #RobloxDev #ROLearn

[ROLearn Studio @ROLearn_Studio]

How we found Tower Defense Simulator, a tower game worth benchmarking, in 3 steps:

→ Find: filter by genre and keyword
→ Compare: check the same seven days
→ Save: keep three games to revisit

Comment W and we'll send you the full flow.

#Roblox #ROLearn #RobloxDev

[ROLearn Brand @ROL_Brand]

OMNI-EMV is not revenue.

→ Gross value × Credited share = Net media value
→ No caused lift, no view timing.

Call it a modelled valuation, show the range beside it, never add it to Media Cost.

Planning an activation on Roblox? DM us.

#Roblox #ROLearn #BrandMarketing

[ROLearn Brand @ROL_Brand]

Barbie fans made 39 Roblox items. Vans fans made 1.

4 worlds carry the Vans name, one of them official. Fans got to Barbie first. Vans still has the opening.

Is your brand already on Roblox?

#Roblox #ROLearn #BrandMarketing

[ROLearn Brand @ROL_Brand]

Is your brand already on Roblox?

Barbie has one official world. Beyond it, 9 more worlds and 39 avatar items carry the name in the catalog we track.

DM us your brand name and we'll send its Roblox footprint, free.

#Roblox #ROLearn #BrandMarketing

[ROLearn Studio @ROLearn_Studio]

Action is up 11% from its low.

→ Jujutsu Shenanigans: 119K players
→ Huss Valley: 72.0K players
→ The Strongest Battlegrounds: 48.0K players

Are you building in Action right now?

#Roblox #ROLearn #RobloxDev

[ROLearn @rolearn_llc]

Last week, these 5 Roblox games added the most players.

Break and Steal an Egg led with +57.1K players online a day on average, +60% on the week before.

Which one are you playing?

#Roblox #ROLearn #RobloxGames

[ROLearn Studio @ROLearn_Studio]

Monthly Active Users went up. Stickiness went down. Both can be true in the same window.

→ Did daily players grow
→ as fast as monthly players?

When these two metrics split, which one do you check first?

#Roblox #ROLearn #RobloxDev