Zach @ Rooster High

Podcast and video content marketing producer for businesses and non-profits

[Zach @ Rooster High @rooster_high]

Announcing a new show tomorrow. One produced in-house and it's about creating art of all kinds.

Stay tuned!

[Zach @ Rooster High @rooster_high]

Podcast producers will see this and say "hell yeah"

We recommended YouTube. First month on YouTube, Listners more than doubled.

[Zach @ Rooster High @rooster_high]

Tired: Scheduling posts at a "random" time to appear authentic and spontaneous

Wired: Scheduling posts exactly on the hour to reduce my mental load by .5%

[Zach @ Rooster High @rooster_high]

People exist who could have been an Alex Hormozi but they chose to invest elsewhere: friendship, parenthood, community.

Shoot out to those running their own "$100M Money Models" in their relationships.

[Zach @ Rooster High @rooster_high]

If you + your team already know what the heck you're doing, them using a podcast to blast the Internet with clips / blogs / quotes / whatever WILL work with our system.

We don't magically make you good at what you do. But we amplify the HECK out of it. We're a multiplier.

[Zach @ Rooster High @rooster_high]

If you use a podcast as content marketing, you need to be using a quality hosting provider like Transistor or Captivate. It's hardly more expensive, and the cheap options lack many of the standards and features.

Take care to avoid any companies that let their IAB cert lapse.

[Zach @ Rooster High @rooster_high]

A super close-up behind-the-scenes sneak peak of our set for a video podcast launching soon!

[Zach @ Rooster High @rooster_high]

Which is the easier way for you or your team to make business video content?

- Write an outline and speak directly to the camera
- Hold a conversation guided by an interviewer

[Zach @ Rooster High @rooster_high]

24 social media videos > $$$$
4 long-form videos > $$$
4 blog posts > $$$
Content research based on real data > $$$$$

Buy all this separately and your CFO will be sweating.

Launch a video podcast and you get all of this and more for less than $4K per month.

[Zach @ Rooster High @rooster_high]

Opened the car door to load in the 14-month-old.

Palmetto bug dropped in to the car.

Can't find it.

[Zach @ Rooster High @rooster_high]

We have enough data to talk about this:

After integrating keyword research in titles and descriptions, podcast downloads increased by 26% for one of our clients.

Training on SEO for all of Q1 is begining to pay off!

Blog post showing the work coming soon.

[Zach @ Rooster High @rooster_high]

Coffee date with Meghan today. Only our second one where we got to leave our kid with someone. Highly recommended.

[Zach @ Rooster High @rooster_high]

Huge thanks to Mayor @kellygirtz, filmmaker Kelsey Schmitt, biz owner/film producer Airee Edwards of @AgoraVintage, and ATH FF Executive Director Chuck Griffin for being fantastic interviewees. (3/3)

[Zach @ Rooster High @rooster_high]

We're honored to show off the video (and a BUNCH of bonus content) we made for the Athens Film Festival.

Not only were they an honor to work with, the whole organization is impressively run, accomplishing so much, and gaining much attention in just its first few years. (1/3)

[Zach @ Rooster High @rooster_high]

Read about the project and watch the video here: https://t.co/VndisBu2Qq (2/2)

[Zach @ Rooster High @rooster_high]

One year ago today, I witnessed the most impressive human accomplishment I’ve ever seen: Meghan, my wife, gave birth to our son, JB.

I reflected on family and how I tie in my business with the rest of my life on the Rooster High blog:

https://t.co/pCTkOwDqgO

[Zach @ Rooster High @rooster_high]

Three tips to be understood better in your biz content (long)

[Zach @ Rooster High @rooster_high]

The goal in content marketing is getting people to take action, not getting as many views as possible.

[Zach @ Rooster High @rooster_high]

Are you a minecraft kid?

[Zach @ Rooster High @rooster_high]

I love being on set. It's even better when we're working for great local organizations, and interviewing fantastic people in classic Athens locations. More to come on this project!