At Roy Coffee we give an authentic feel of the coffee value chain right from the garden to that best cup of coffee at your home. We are at this with a major interest in more youth and women participation in the coffee value chain while ensuring they profit from it.
#RoyCoffee
Hon @DaudiKabanda face my husband @AkenaJimmyMP man to man. If you have any dirt on me, publish them & all the titles publicly on X, and prove your allegations. If I had any dirt, by now I would be in jail . And U, why has H.E @KagutaMuseveni refused 2 appoint U? @mkainerugaba
Your Excellency @KagutaMuseveni
Warm congratulations on your swearing-in. Your strong support for youth in coffee and agribusiness continues to inspire me. May your leadership keep empowering young farmers to build a thriving, sustainable coffee sector for Uganda’s future.
This is a very timely, I am so looking forward to it and to hear from our line up of incredible panelists
1. David Ateng - Guild President, Isbat University
2. @AloysiousSsend1 - CEO/Founder @RoyCoffee
3. @WanduluAsha CEO/Founder @AGovNetwork
4. @lynn_e_olepus A Great Lawyer
This week, we convened key stakeholders; @UGANAS_25, @MAAIF_Uganda (Veterinary Services), @TheHalalBureau (@muslim_umsc) & investment partners from Ethiopia, to strengthen Uganda’s export ecosystem for halal-certified beef and related products.
The focus was clear: export growth depends on systems. Strong standards, credible certification, efficient logistics, and coordinated value chains are what enable Uganda to compete globally.
The meeting also highlighted investment opportunities across feedlots, processing, cold chain, and transport, critical areas for private sector participation.
Many young people in Kampala and other cities look at farming and think it doesn’t pay. They scroll through social media, chase quick hustles and convince themselves that agriculture is for the poor.
Let me be blunt: that mindset is costing them. Farming is not the problem. Ignorance is. Poor planning is. Lack of vision is.
Take cocoa farming in Bundibugyo as a clear example. Just last weekend, I personally bought 50 tonnes of cocoa and spent over UGX 1 billion money paid directly to farmers through their cooperative structures. No middlemen. No brokers. Every shilling went straight to the people producing the cocoa. And yet I am a small player in this industry. Small.
To put this into perspective there are traders in the same Bundibugyo area moving over 400 tonnes of cocoa. Think about that.
If 50 tonnes can move over a billion shillings, then 400 tonnes represents a massive flow of wealth all quietly changing lives while people in the city are busy debating what “makes money” and what doesn’t.
What most youths fail to see is that farming is not a gamble. It is a business. It requires structure, organization, quality and direct access to markets. Farmers who understand this are not poor they are quietly rich, leveraging what they have and building generational wealth from the soil.
Meanwhile, us the young people spend years chasing small hustles that barely pay rent or survive on temporary gigs. We overlook the enormous opportunities in agriculture simply because they have never been shown the real numbers.
Let me be clear: if a small player like me can move over a billion shillings in cocoa in a single weekend, a focused, organized young person could do far more with the right mindset and discipline.
The lesson is simple but brutal: the land is waiting, the markets are real and the money is moving. If you want wealth, stop wasting time scrolling and doubting. Learn, organize and take action. Cocoa in Bundibugyo is not slow money.
Farming is not poor people’s work. Ignorance, fear and inaction are.
The choice is yours: keep waiting for a miracle in the city or start seeing farming as the real business it is.
For God and my country
or exporting premium beans that uplift rural economies.The industry is projected to soar, creating jobs, fostering innovation, and driving positive change in areas like climate resilience and fair trade.