RaquelRosenthal

Chief Executive Officer, Digilant US. Working with brands to use programmatic and adtech to unlock data & uncover customers.

[RaquelRosenthal @RRosenthal2018]

2019 will be a big year for programmatic + healthcare.

[Digilant @Digilant_US]

New Infographic Released by @Digilant_US: 2019 Ten Top Trends for #Programmatic #Advertising - A Visual Guide for #2019 #Digital #Media #Buying & Planning @RRosenthal2018 @ChiefDigOfficer https://t.co/ayERLTvPE0

[Digilant @Digilant_US]

Digital #Marketing & #Voice #Search: What Marketers Need to Know from Digilant CEO, @RRosenthal2018, 🔊 ➡ https://t.co/OJRpdv7Gb2

[Digital Content Next @DCNorg]

Improving viewability creates new opportunities for premium publishers https://t.co/iYCIEqs1zT by @ChiefDigOfficer

[Digital Content Next @DCNorg]

"The digital advertising community is headed into a new year demonstrating optimism about its state-of-affairs, specifically in relation to pressing issues related to viewability, fraud and brand safety." @ChiefDigOfficer https://t.co/iYCIEqs1zT

[Digilant @Digilant_US]

“In spite of all the talk of how ‘easy’ it is to advertise online and the incredible level of investment in the marketing automation sector, I’ve never seen the ad business as complex or noisy as it is today,” - VP of #Marketing, @KMoked, @DCNorg ➡ https://t.co/U66HOG9gcL

[ChiefDigitalOfficer @ChiefDigOfficer]

This is noteworthy. USA Today has tremendous reach. Could be an indicator of an impending trend towards the marrying of offline & online properties.

[ChiefDigitalOfficer @ChiefDigOfficer]

Big companies are struggling with personalized marketing, which translates to opportunities for publishers.

[Digilant @Digilant_US]

#Marketers are ready to up their personalization game, but tech alone isn't enough. Digilant's CEO, @RRosenthal2018, tells us why people + process = successful #personalization in @DCNorg ➡️ https://t.co/a1CbT5TLkp

[Digilant @Digilant_US]

Tomorrow #KansasCity's leading #marketing professionals cheers to #Oktoberfest over #programmatic buzzwords & brews at @Boulevard_Beer! Tune in for insights on 2018's top #digital buzz from @children, @MarsGlobal, & @Intouchsol

[ChiefDigitalOfficer @ChiefDigOfficer]

Today's the day! #Programmatic luncheon in Kansas City. Should be a great event. Thanks to @Digilant_US for hosting: https://t.co/ZY8NAYsqfB. @KMoked @MitchellRCarey @RRosenthal2018

[ChiefDigitalOfficer @ChiefDigOfficer]

Wrestling with #Programmatic and work near Kansas City? Join us tomorrow: https://t.co/yaZStT5sxL. @Digilant_US @MitchellRCarey @RRosenthal2018

[Digilant @Digilant_US]

Media buyers may be all in on #programmatic, but as other players in the #ad ecosystem - designers, developers, & #publishers - wade in, Digilant's CEO, @RRosenthal2018, tells us what the rest of us need to know. https://t.co/TXFWxZP4rs

[RaquelRosenthal @RRosenthal2018]

We're headed to Seattle next week! https://t.co/9IFiB2Q1FH

[Digilant @Digilant_US]

In just 1 week, #Seattle's top #marketers gather at @pintxoseattle for an exclusive panel on #integrateddigital over complimentary dinner & drinks. 🍽️🍷

Reply here or contact us at [email protected] if interested in attending. #DigilantEDS

[RaquelRosenthal @RRosenthal2018]

In 2018 native digital display ads will make up more than half of all digital display ad spending in the United States. https://t.co/zKXwjSBzHV @Digilant_US

[RaquelRosenthal @RRosenthal2018]

In the last five years, digital media buyers and brand marketers have been hyper-focused on finding and targeting millennials, forgetting about an extremely influential and profitable demographic, Generation Z. https://t.co/eEMnSeohQq @ColinBrown92

[RaquelRosenthal @RRosenthal2018]

In 2018, Mobile Video Spend Will Dominate Programmatic Media Buys https://t.co/1jP7S1Q9K8 @Digilant_US

[RaquelRosenthal @RRosenthal2018]

3 Tips to Ensure Brand Safety for all Your Programmatic Media Buys https://t.co/rcuthasf74 #BrandSafety @ColinBrown92

[RaquelRosenthal @RRosenthal2018]

Programmatic Buying 101: Why Are Marketers Talking About Blockchain Technology? https://t.co/jcZyUJILTF @Digilant_US

[RaquelRosenthal @RRosenthal2018]

Amazon Advertising Platform (AAP) Uses Attribution to Win Over Programmatic Media Buyers https://t.co/XQswmmlkmX @ColinBrown92