Rachel Tesarck

[Rachel Tesarck @RTesarck]

Brands that have a strong personality on Twitter, are seen to stay the course during the Covid-19 epidemic. For example, Denny's, MoonPie and Wendy's are catching the eyes of the consumers with there funny, sarcastic tweets. #MKTG475
https://t.co/GIxavqjVdu

[Rachel Tesarck @RTesarck]

@Zachary_Gerben @blairadowler Good point. It will be smart to make ads related to the consumers. This will lead to an increase in people using social media. #MKTG475

[Rachel Tesarck @RTesarck]

@Annacondaaa13 @blairadowler I agree that SMM won't be apart of a job shortage because of how much it is growing. It is smart for businesses to have a big social media presence which leads to a social media team. #MKTG475

[Rachel Tesarck @RTesarck]

@blairadowler I think that the future of marketing will include every business using social media marketing. This includes the small businesses because technology is going to only get better and everyones going to be using it. #MKTG475

[Rachel Tesarck @RTesarck]

Budweiser created a new rendition of its classic "Whassup" ad, during this epidemic, that included celebrities like Dwyane Wade and Gabrielle Union. This is to encourage quarantine check-ins and being able to connect with each other virtually. #MKTG475
https://t.co/51XItMC8si

[Rachel Tesarck @RTesarck]

@Annacondaaa13 @blairadowler I agree that after taking this course I now look at brands social media presence and how I react towards it. #MKTG475

[Rachel Tesarck @RTesarck]

@kaityam_ @blairadowler Great point! Not many small businesses use social media and it really has an impact on branding for these certain businesses. #MKTG475

[Rachel Tesarck @RTesarck]

@blairadowler This course brought me alot of new knowledge about SMM. I learned more about how impactful social media can be for brands. I see myself having a career in social media marketing because of the knowledge this class brought me and found a passion for it. #MKTG475

[Rachel Tesarck @RTesarck]

Dove started a "Courage Is Beautiful" campaign to advertise health care workers as the new face of real beauty. The campaign shows their faces that have been marked by the protective gear they have been wearing during the coronavirus crisis. #MKTG475 https://t.co/UMDh9NWsoh

[Rachel Tesarck @RTesarck]

@Annacondaaa13 @blairadowler This was a big marketing fail that I actually contributed too! I reposted the post hoping to get the swimsuit and never did. #MKTG475

[Rachel Tesarck @RTesarck]

@juliakgilpin @blairadowler I remember this being a controversy when she first came out with the line. Brand naming is a big part of a product so choosing the right one is key in marketing. #MKTG475

[Rachel Tesarck @RTesarck]

@blairadowler Dolce and Gabbana had a bad social media marketing campaign by posting photos of a shoe they made that had “I’m thin & gorgeous” on it. Consumers took offense to this because of its body shaming. A change they can make it to promote every body type. #MKTG475

[Rachel Tesarck @RTesarck]

@marygordon2020 @LaurelAynne @netflix This is good to know, I didn't know Netflix was doing it and this is a good idea so friends can still practice social distancing and watching a movie together. #ICMKTG #WVU389

[Rachel Tesarck @RTesarck]

@LaurelAynne People have been doing stay-at-home workouts to keep them active and healthy. Live Instagram, Zoom or Apps is a good platform to use for these workouts. Businesses that have workout brands can market this and run workouts on social media! #ICMKTG #WVU389

[Rachel Tesarck @RTesarck]

The coronavirus pandemic caused a lot of market shift over the past couple weeks and what people were searching on social media. People on Pinterest were looking up how to make yeastless bread and working home with kids. #MKTG475
https://t.co/ywlRSA5Ndn

[Rachel Tesarck @RTesarck]

@Annacondaaa13 @blairadowler I like the idea of using Q&A's for consumers to use to ask a company specific questions they might have. #MKTG475

[Rachel Tesarck @RTesarck]

@jarodhodge7 @blairadowler Augmented reality is something that is growing in the social media world and is supposed to come out in snapchat soon to use as a filter. #MKTG475

[Rachel Tesarck @RTesarck]

@blairadowler Two social media trends I would like to incorporate are TikToks and IGTV. TikToks are easy and quick to watch. IGTV is something brands can use to show what there product does or a promotion campaign going on. #MKTG475

[Rachel Tesarck @RTesarck]

@katie61213890 @AlexaKaye3 I agree that this is helpful to the community to have other businesses help charities during this rough time. For example, I know some businesses that bring food to the hospital. #ICMKTG #WVU389

[Rachel Tesarck @RTesarck]

@LaurelAynne The advice I would give is to keep posting and updating your customers on what the business is doing during this difficult time. Texas Roadhouse for example is doing well and using takeout and posting specific specials on social media. #ICMKTG #WVU389