Ryan Tungseth

Ex-golf pro. Now building story systems. Sign Co + Media Studio. Video, Podcasts...Prefer to be outside.
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[Ryan Tungseth @RTungseth]

30 Days: AI, Strategy, and Judgment

I’ve been thinking out loud about how I actually use AI in client work. Not the hype version. Not the fear version. Just the practical middle: where it helps, where it doesn’t, and why the human still has to go first.

One tweet a day for 30 days.

[HedgeHeads @hedgeheads]

The market doesn’t care what worked the last two years.

This crop is different. The risks are different. And your marketing plan should be different too.

Corn re-ownership. Wheat opportunities. Warning signs in cattle. And why basis and spreads matter more than the noise.

🎙️ New Hedge Heads: The Market Is Changing. Your Plan Should Too.

https://t.co/VLHKv6rQWD

[Ryan Tungseth @RTungseth]

Blog post on the topic here:

https://t.co/sPe7YKxFMx

[Ryan Tungseth @RTungseth]

30 Days: AI, Strategy, and Judgment

I’ve been thinking out loud about how I actually use AI in client work. Not the hype version. Not the fear version. Just the practical middle: where it helps, where it doesn’t, and why the human still has to go first.

One tweet a day for 30 days.

[🕊️ @lichthauch]

Someone told me years ago that you cant think your way into faith, that your head has to shut up for your insides to hear anything. and i said thats stupid, thats irresponsible, you dont turn off your brain to approach truth, you use it, thats the whole point. he just nodded. didn't argue. i didnt know then that he was nodding because he recognized me. took me way too long to get that. years later, after losing enough, i was reading something i'd read twenty times before and for once i wasnt analyzing it, i was just holding it, i didnt have the strength to do anything else honestly. and it grew. same words as always except they didnt stay on the page this time i dont really know how to explain that part. anyway. now people argue with me the same way. that wont work, thats irresponsible, you dont turn off your brain. and i just nod

[Ryan Tungseth @RTungseth]

@FarmerTheta looks 85+ to me.

[Ryan Tungseth @RTungseth]

A phone that's turned off isn't charging.

Nothing is draining the battery, but nothing is filling it back up either.

Businesses work the same way.

That idea completely changed how I think about taking time away.

https://t.co/jAHo9ONF37

[Ryan Tungseth @RTungseth]

@FarmerTheta #Truth Going with 187 myself.

[Ryan Tungseth @RTungseth]

@jamesonhaslam Looks great.

But it might be more aesthetic and cheaper to not waste all that wood and cement underneath.

[Ryan Tungseth @RTungseth]

Build a marketing system like you'd build a good process on a job site.

Same steps.

Repeatable.

Doesn't require a genius to run.

[Ryan Tungseth @RTungseth]

"Write me a caption" is the weakest way to use AI.

"Here's what I'm trying to communicate and who I'm talking to — help me sharpen it" is where it actually gets useful.

[Ryan Tungseth @RTungseth]

Three things that will move your Google ranking this month:
New photos.

A responded-to review.

One updated post.

None of them cost money.

[Ryan Tungseth @RTungseth]

The business owners who go quiet for months and then suddenly "restart their marketing" are living in cycles.

Not systems.

[Ryan Tungseth @RTungseth]

AI doesn't know your business.

You do.

That's why the human has to go first — with context, direction, and judgment.

[Ryan Tungseth @RTungseth]

The phone number on your website, your Google profile, and your Facebook page should be identical.

If they're not, Google gets confused.

Confused Google = lower rankings.

[Ryan Tungseth @RTungseth]

You're not trying to go viral.

You're trying to be the obvious choice when one specific person is ready to buy.

Those are very different goals.

[Ryan Tungseth @RTungseth]

You don't need new ideas.

You need to say your best idea better, more often, from more angles.

[Ryan Tungseth @RTungseth]

The best prompt isn't clever.

It's specific.

Vague in = vague out.

[Ryan Tungseth @RTungseth]

Go look at your profile right now like you've never heard of your business.

Would you call you?

[Ryan Tungseth @RTungseth]

Most content looks like marketing.

The best content looks like help.

[Ryan Tungseth @RTungseth]

Refinement beats reinvention.

Every time.