Rumi

Earn while streaming your favorite shows and movies, and help build the next layer of AI-powered media and advertising. Backed by @a16z and @EV3ventures

[Rumi @RumiLabs_io]

The people running Rumi right now are going to look back at these early earning rates and realize they got in at the best possible time. Something is coming for early users.

[Rumi @RumiLabs_io]

Subtitles on or off?

[Rumi @RumiLabs_io]

ESPN creating hundreds of thousands of unique SportsCenter editions for individual fans. Disney talking about interactive fandom for Gen Alpha. The entire entertainment industry is validating the thesis Rumi has been building on. 📺

[Rumi @RumiLabs_io]

Disney's EVP of technology at CES: 'Gen Alpha does not just watch. They expect agency. They interact with entertainment.' ESPN just launched personalized SportsCenter editions for individual fans. Disney described a future where fandom is interactive and immersive.

[Rumi @RumiLabs_io]

Disney just described exactly what Rumi is building. Interactive, personalized, AI-powered experiences layered on the content people already watch. The difference is Disney presented this as a future vision at a conference stage. We are shipping it as a product right now.

[Rumi @RumiLabs_io]

Peaky Blinders: The Immortal Man sitting at 91% on Rotten Tomatoes and every emotional beat in the film assumes you remember six seasons of television. No recap. No hand-holding. Just pure callback cinema.

Imagine asking Rumi "what was the deal between Tommy and Alfie" before hitting play. That's the future.

[Rumi @RumiLabs_io]

Everyone else is building the brain of AI. We're building the heart.

Billions went into making machines reason faster, score higher, pass harder exams. The entire industry fighting over the same benchmarks you'd find in a textbook.

Meanwhile humans spend 4+ hours a day doing one thing: watching stories. Nobody in AI optimized for that. Nobody until Rumi.

Narrative Intelligence. 76% win rate against Gemini 2.5 Pro. 100% on temporal and thematic understanding. Built from scratch to watch video the way you do.

The brain has a thousand builders. The heart only needed one.

[Rumi @RumiLabs_io]

This audio-visual alignment is foundational for everything else in our system. If you get the sync wrong, you misread the emotional tone of a scene, and if you misread the emotional tone, your understanding of the narrative is compromised from that point forward. The 98% accuracy is what makes the rest of the Story Base reliable across hours of content

[Rumi @RumiLabs_io]

When a character in a film whispers 'we should go' while tense music swells underneath, that scene means something completely different than if the same words are said casually over a bright pop soundtrack. The emotional meaning of any given moment depends massively on the relationship between what you see and what you hear at the exact same time

[Rumi @RumiLabs_io]

Rumi achieves 98% synchronization accuracy using 400ms audio fingerprinting windows transformed into compact 128-dimensional neural fingerprints. Each fingerprint gets matched against a ground-truth database with an average of 2.7 fingerprints (roughly one second of audio) needed for a confident decision. An energy-based pause detection system runs in parallel

[Rumi @RumiLabs_io]

Name a show where the ending changes how you see episode 1. Top answer gets 500 Rumi points just because.

[Rumi @RumiLabs_io]

The streaming industry is consolidating into mega-libraries. The AI industry is building for everything except the screen people stare at 3+ hours a day.

Rumi sits at the intersection. Narrative intelligence for the largest river of human attention on earth.

[Rumi @RumiLabs_io]

The TV death that hurt the most:

[Rumi @RumiLabs_io]

Your computer earns while you sleep. You just have to turn it on.

Rumi's Auto Mode runs in the background while you live your life. Go to work. Hit the gym. Make dinner. Close your laptop and forget about it. Points stack at 6x the base rate, around the clock. No watching. No tabs. No attention required.

Most apps need you glued to a screen to earn anything. Rumi rewards you for the hours you're not even there.

[Rumi @RumiLabs_io]

Chain-of-Thought reasoning on steroids. This is how narrative intelligence emerges.

[Rumi @RumiLabs_io]

We didn't train Rumi on one teacher. We built a panel of teachers that debate each other. Iterative refinement. Emergence.

[Rumi @RumiLabs_io]

The student learns not from mimicry but from watching experts converge on truth. That's how you build models smarter than any single teacher.

[Rumi @RumiLabs_io]

The Dinosaurs has 100% on Rotten Tomatoes. Spielberg still hits different. Rumi understands why storytelling mastery matters.

[Rumi @RumiLabs_io]

Your "smart" TV doesn't know what you're watching.

Rumi does. Every character. Every scene. Every plot twist.

We're preprocessing millions of hours of content into a knowledge layer that makes streaming interactive, personalizable, and shoppable.

"How did these two characters meet?"
"What did I miss in the last 5 minutes?"
"I love her purse, where can I buy it?"

That's where this is going.