ROAS = (AOV × CVR) / CPC
Build offers at different AOV levels to maximize TAM while knowing what your KPIs need to be to hit your target efficiency. Start with an entry offer (low AOV), core offer (medium AOV), premium offer (high AOV).
@TaylorHoliday we currently measure media spend against .com outcomes even though we also sell on Amazon. How can we account for both distribution channels when measuring media performance impact? Prime Day significantly exposed this blind spot.