Over the last 6 months as the Manager of Retention at 4x400, I’ve perfected the email building process we’ve used on our 6 brands and today I think I’m going to give it away for free
Keep reading if you want it 👇🏼
Nike’s closely documenting this reaction to their marketing decision. The footage, tweets, coverage, anger will make an amazing ad 40 years from now.
This was a data-driven, short term brand play but it’s also one for the longterm.