Ryan Jones

SVP, SEO & Stable Genius @ Razorfish. Founder Works from early in the morning until late in the evening. Makes many calls and has many meetings.

[Ryan Jones @RyanJones]

Made a Chrome extension to bring semantic SEO to everybody for FREE!

[SERPrecon @SERP_recon]

Excited to launch our FREE Chrome extension that uses Chrome's built in gemini model to do semantic semantic analysis of websites. Extract keywords, score content, find the most relevant "chunk" and more! https://t.co/g7hEYAY2sb

[Ryan Jones @RyanJones]

@chefsevenn Chicken broth, garlic, onions.

[Ryan Jones @RyanJones]

@r0ktech JavaScript

[Ryan Jones @RyanJones]

@grablekelly05 @JamesTate121 Completely wrong. Congress has the final say here. But they’re afraid to do their jobs.

[Rheyso @Resorcinolworks]

I still think about this.

[Ryan Jones @RyanJones]

@Jalopnik saturn sky. Chrysler crossfire. nissan 350z, mitsubishi eclipse spyder.

[dax @thdxr]

someone made a fork of opencode that routes through the unsecured ai endpoints from chipotle

[Tim Soulo 🇺🇦 @timsoulo]

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:

1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.

2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.

3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.

4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.

5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.

6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.

7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.

8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.

9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).

10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

[Ryan Jones @RyanJones]

@DavidGQuaid i mean they saw the slides too.....

[Ryan Jones @RyanJones]

Just did a presentation about GEO for the C-level of a fortune 50 company. 40 people live in the room, but 100+ on the webex. Nobody told me that where I stood next to the screen in the room was right in front of the camera so those on webex saw an hour straight of just my ass instead of the other attendees.

[Ryan Jones @RyanJones]

when your 100% SFW dictionary site accidentally ranks top 3 for "pron" for a few minutes in Google.

[Ryan Jones @RyanJones]

who decided that hotel rooms shoud have 6 lamps in weird places - and how did that become the norm?

[Ryan Jones @RyanJones]

I did not book this hotel strictly because there's a whataburger across the street....he says walking to whataburger.

[Noah Smith 🐇🇺🇸🇺🇦🇹🇼 @Noahpinion]

They did, it was called America

[Meacham @MeachamDr]

It’s like a meth family moved in….

[Ryan Jones @RyanJones]

@hicasamadim Are all these people saying a number other than 4 just to get engagement bait or are people really not getting this?

[Son Luong @sluongng]

Codex just found a “workaround” of not having sudo on my pc…

[David Wells @DavidWells]

The AI ponzi scheme goes like this:

Everyone is generating all these long ass docs and then passing them off for others to read

Then the person receiving is like, wtf this is way too long, and hands that into an AI to read and summarize

Then they are generating a long ass response back

and this cycle goes like that forever. and we call this work now 😅

The token lords watch this from their towers nodding and grinning.

[Ryan Jones @RyanJones]

@IdleMusings101 @PadraigOraghail @DavidGQuaid @rustybrick It’s only confusing if you think of them both as ranking signals. If you have content that’s written by an expert it’s going to be better than content written by a non-expert. You just gotta forget about the ranking signals.

[Ryan Jones @RyanJones]

@enovinson there are. too many small agencies greatly underprice themselves too.

[Ryan Jones @RyanJones]

lots of SEOs critizicing others because they don't rank for SEO agency style terms. Here's a secret:

Once you get past the small clients, big clients don't search for SEO agencies. They have procurement teams and issue RFPs. They find agencies through word of mouth, press mentions, conferences & events, and recommendations from trusted advisors.

The truly successful SEOs don't need to rank for SEO terms.

[Ryan Jones @RyanJones]

@Nickeubanks but none of them searched for "seo agency" or "best seo agency city" or anything people hold up as their vanity rankings.