Ryan Wardell

- SaaS Founder Community
- my YT Channel

[Ryan Wardell @RyanWardell87]

Why you should sell outcomes and not features:
https://t.co/FFFKjGd9Tq

[Ryan Wardell @RyanWardell87]

Reduce churn with:

1. A solid onboarding process.
2. Regular check-ins with your customers.
3. Tracking key usage metrics.
4. A dedicated customer success team.
5. Multiple channels for customer feedback.
6. Regular, valuable content.
7. Incentives for long-term loyalty.

[Ryan Wardell @RyanWardell87]

Need a great way to connect to potential customers and partners?

Present a workshop that adds value through:
- Solving a problem
- Providing actionable advice
- Giving new insights on existing data

[Ryan Wardell @RyanWardell87]

2 posts, exactly the same, but:

The first started with a simple story that led into the “meat” of the content.

The second was a no-nonsense intro that jumped right to the point.

The result? The post with the story had nearly 300% more people read all the way to the bottom!

[Ryan Wardell @RyanWardell87]

His Business Was On The Brink of Bankruptcy. Here’s How He Saved It!

https://t.co/kySvosVh27

[Ryan Wardell @RyanWardell87]

NB - Your case study needs to have:
1. A human face (
2. Proof that your SaaS has solved a specific problem for a real customer
3. Details of how your tools solved their problem
4. Your customer saying: “I would recommend this to anyone who needs ….”

[Ryan Wardell @RyanWardell87]

Do whatever you can to get that first case study.

With the sheer quantity of information out there people are looking for B2B SaaS tools that they can trust.

If you have a case study where someone else is singing your praises it is as good as gold.

[Ryan Wardell @RyanWardell87]

The Hero’s Journey model of storytelling.

1. Hero experiences a serious problem.
2. Hero attempts to resolve issues through usual means but fails
3. Hero journeys & discovers new approach
4. Hero overcomes odds to resolve the problem
5. Hero wins - with numbers as proof

[Ryan Wardell @RyanWardell87]

Case studies can be amazing conversion tools. But most companies create case studies that are boring and just not that effective.

The goal is to help the prospect imagine themselves in the shoes of your case study customer.

[Ryan Wardell @RyanWardell87]

Is Product-Led Growth or Sales-Led Growth Better For SaaS?

Here's what the experts say:
https://t.co/j5GmGDqw6P

[Ryan Wardell @RyanWardell87]

Everyone who runs an agency wants to do anything other than run an agency.

Everyone who runs a SaaS or e-commerce business wishes they had the margins of an agency.

Solution? SWAS - Software With A Service

[Ryan Wardell @RyanWardell87]

1) Pick a specific problem & keyword
2) Build a simple, single-purpose tool & use a formbuilder to gate it.
3) SEO the page
4) Enrich, Qualify and Reach Out

Why it works: free value builds trust, delayed gating boosts conversion, enrichment filters serious buyers.

[Ryan Wardell @RyanWardell87]

It's about the tool you use but how you implement it.

You can have the best tools in the world but if no one applies and uses them properly it's pointless.

[Ryan Wardell @RyanWardell87]

Influencers to market your SaaS?

I would recommend that you only try this once you’re established and can afford to gamble a few thousand bucks. There’s no way to know until you try it. In my experience it’s more miss than hit however.

[Ryan Wardell @RyanWardell87]

Stop writing “Ultimate Guide to x” articles. Most evergreen topics have already been covered to death.

Google is therefore happy to give an AI answer, and searchers are fine with that.

Instead, focus on covering new trends or setting them yourself.

[Ryan Wardell @RyanWardell87]

The Secret To Encharge’s AppSumo Launch Success (Top 5 of All Time)

Shoutout to Kalo Yankulov for talking to me!

https://t.co/mJx9FItw61

[Ryan Wardell @RyanWardell87]

Friday reminder:

Your domain reputation directly impacts email deliverability.

You need to monitor it regularly to catch issues early and prevent your emails from being flagged as spam before it’s too late with tools such as Google Postmaster & SNDS

[Ryan Wardell @RyanWardell87]

"Everything in one place" = DISADAVANTAGE

1 - As a bootstrapped SaaS you don't have the resources.
2 - It makes your marketing messaging messy
3 - It makes it difficult to partner with complementary products/services

You need to ask: What is value being provided, and for whom?

[Ryan Wardell @RyanWardell87]

This is what most FB lead gen looks like for SaaS:

Video ad -> free lead magnet -> drip email sequence -> webinar -> offer

But remember, FB has changed a lot over the years.

[Ryan Wardell @RyanWardell87]

Here's what NO ONE tells you happens AFTER launching on AppSumo

https://t.co/s2MZvPw2Wd