Sabrina Rose

[Sabrina Rose @SabrinaRose_B]

@DariusGlocar @LaurelAynne This is a smart marketing tactic bc it encourages people to purchase this in addition to what they purchase for trick-or-treaters. Since it is festive, people will be more inclined to buy it for candy dishes in their homes or as gifts for friends/family. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@PatrickPyett @LaurelAynne W/ Hershey's influence, I believe this Halloween will be much safer for everyone choosing to participate. I don't think there will be much change in Hershey's success, but I do see them encouraging people to find safe ways to partake in trick-or-treating #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@LaurelAynne 2)I have also seen toy claw hands being promoted as social distancing candy dispensers. Many people w/ young children may already have one, but if not, they are easier to justify buying since they are cheap & work as a toy for children year round. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@LaurelAynne 1) Reese's won't single-handedly save Halloween, but this campaign will encourage participants & promote their candy for trick-or-treating. People may not buy their door specifically, but they could be inspired to create other safe candy dispensers. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@Cecily_Taylor_ @AlexaKaye3 @tiktok_us This is a smart tactic bc people are getting shorter attention spans, especially teenagers, who are the primary users of @tiktok_us. Companies targeting teens could benefit greatly by reaching them through platforms they already use constantly for fun. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@lauren_krausee @AlexaKaye3 Great idea! Companies should get influencers who are most popular w/their target market. EX:@chrissyteigen is @BECCAcosmetics influencer. She is a professional model w/a huge social media following, making her a relevant &trustworthy influencer for BECCA #UToledoMarketing #ICMKTG

[Sabrina Rose @SabrinaRose_B]

@AlexaKaye3 2)Any company that sells investment pieces virtually (like cars) @CarMax should use this bc it offers personalized experience & allows customers to ask questions & receive immediate responses. This makes them feel important, cared for &more likely to buy #UToledoMarketing #ICMKTG

[Sabrina Rose @SabrinaRose_B]

@AlexaKaye3 1)Conversational marketing is a growing trend that companies&consumers need to be aware of bc it increases involvement bw the two, which gives customers a more personalized experience & helps the company find loyal customers, making it a win-win scenario #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@DariusGlocar @JennLStevens Making things fun is important to grab children's attention & making it educational appeals to parents, which is crucial bc they are the buyers. Companies marketing to children need to consider parents' wants bc they are what link products to children #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@Cecily_Taylor_ @JennLStevens Walt Disney was an AMAZING storyteller! He kept it lighthearted & fun for kids, but also threw in some underlying humor & storylines to maximize appeal across all age ranges. If a company can master this feature, they would definitely increase success. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@JennLStevens 2)Brands can learn that I am drawn to logical thinking & enjoy the improvement of safety & quality of life, which they could then use to their advantage. For example, @TOMS does a great job of sharing their story & helping children in need of shoes. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@JennLStevens 1)My favorite type of TV show storytellers are those who walk you through crime fighting murder mysteries. I believe this is because I enjoy watching the truth unfold & then seeing it be used to heighten the quality of life for everyone around. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@PatrickPyett @Capitaldemarca Simplicity is a really smart marketing tactic. W/o posting anything to overwhelm or confuse people makes them easy & enjoyable to follow. They aren't trying too hard to oversell themselves, which makes them appear authentic, & in turn, more desirable. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@Cecily_Taylor_ @Capitaldemarca I agree! Listening to consumers & adjusting based on their wants is crucial for successful IG marketing. IG could make numerous updates & additions, but if they do not align with consumer interests, then they will lose users just as if they did nothing. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@Capitaldemarca 2) IG's best chance of staying relevant & competitive is to utilize the product concept. The Digital Age is alive & well & constantly changing, so social medias must be constantly evolving to impress their consumers & keep them wanting their service. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@Capitaldemarca 1) @TeamDoYouEven does great IG marketing. They post images of their products, as well as videos of them in use to give variety to their page. Also, they promote tagging friends, making comments, or using special codes for a chance to win/save money. #ICMKTG #UToledoMarketing

[Sabrina Rose @SabrinaRose_B]

@_coreyfaith_ @AlexKrallman @diffeyewear @Sightsavers This is a great example of successful cause marketing! Its created a win/win/win scenario for diffeywear, sightsavers, & people in need. All companies should utilize cause marketing opportunities relevant to their business like this. Authenticity is key. #UToledoMarketing #ICMKTG

[Sabrina Rose @SabrinaRose_B]

@coble_cassie @AlexKrallman Similar to @BICGroup's "Bic for Her" campaign, BrewDog assigned colors to genders. This marketing method eliminated a large group of potential customers of this product & may also hurt all future sales due to the damage done to the company's image. #UToledoMarketing #ICMKTG

[Sabrina Rose @SabrinaRose_B]

@CopywriterBob 2) I feel authenticity is a key difference b/w successful & failed cause-marketing. It is most important for a company to clearly express it's genuine concern for the cause they are promoting. Costumers only want to support believable & justified causes. #UToledoMarketing #ICMKTG

[Sabrina Rose @SabrinaRose_B]

@CopywriterBob 1) Kellogg's Retweet for a Meal campaign had good intentions, but was carried out very poorly. Kellogg's tweeted the message below. This lacked authenticity & made their own popularity seem more important than their concern for hungry children. #UToledoMarketing #ICMKTG