Shark Tank this year is making me realize how many entrepreneurs depend on performance marketing and running ads to get their customers.
While this is important, I believe that solely relying on performance marketing is not a good strategy for the long term
Paid ads are a rental. Content is an asset.
An ad stops working the moment you stop funding it. A well-optimized video or article generates returns for 24+ months.
This isnโt a creative argument. Itโs a finance argument
Digiyatra makes entry seamless, and the security process is easier.
Indian aviation seems like another newly funded D2C startup with a founder on a podcast.
Fantastic packaging, shit product.
'Is it just me, or has the flying experience gotten horribly ruinedover the last 2-3 years?
Uncomfortable seats.
Never on time.
Food is inedible. Even business class is frankly pathetic.
Rude staff.
Civic sense of flyers is also completely eroded. Loud, use phones on max volume, keep bags wherever they want, argue like entitled brats. Getting in and out is a separate nightmare.
On the other hand, infra is amazing. So many swanky new airports, infinite shops and restaurants,