Matthew Scott Trester

I just wana be a good person

[Dan Kent —Hoping God puts this tweet on his fridge @thatdankent]

They roll their eyes at domestic abuse.
They shrug off devastating brain injuries.
They are unable to decide what a catch is.

But peaceful protests against police brutality they are oh-so decisive about!

⚡️ “NFL approves penalty for players kneeling”

https://t.co/ZLN1sVr97E

[C. S. Lewis @CSLewisDaily]

“We live, in fact, in a world starved for solitude, silence, and private: and therefore starved for meditation and true friendship.”
#CSLewis

[Matthew Scott Trester @SaintEleos]

Creativity can be daunting but we do not have to it alone some days we wont be the person with the great idea and with a good team we do not have to be. Approach it from a new angle with confidence and ask for input
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

Burger King attempting to use world peace as a PR move and critics were unimpressed: https://t.co/aClAgR1chK
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

@thatdankent You say that on a platform that awards with medals for likes and other forms of conformist structuring :]

[Matthew Scott Trester @SaintEleos]

The AP style book has a wonderful app useful because you dont bring your book with you everywhere but you do bring your phone.
https://t.co/jU3w9j8Svd
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

Today I learned from the AP style book the difference between slander and libel. Slander is spoken libel is written but both are prevented by choosing your words and actions carefully.
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

@thatdankent Same

[Matthew Scott Trester @SaintEleos]

Boardroom presidents and executives may underestimate the value of a relationship with their customers, part of our job is to balance that equation.
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

Remember the three A's
Acknowledge
Apologize
Amend
When your in hot water think tripple A
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” - Alan Harrington
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

An Interesting article about the transparency of the age and how accountabillity in PR has never been higher
https://t.co/65t63vnE2j
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

Its not as far-fetched as you think to say AI can replace a PR practitioner
https://t.co/i4eaYNpJxa
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

Fun fact of the day companies spend a ratio of 30 to one on advertising over Public relations.
@MetroPRMajors
#Comm385

[Matthew Scott Trester @SaintEleos]

If you ever wonder where PR got some of its bad reputation this book certainly participated. Written by someone who believed in PR at one point he argues "public relations can be a real menace to democracy as it renders the public discourse powerless"
@MetroPRMajors
#comm385

[Matthew Scott Trester @SaintEleos]

@thatdankent I would hate to think you stick with me for genuine companionship and not to give me something am I right?

[Matthew Scott Trester @SaintEleos]

"Public relations is to a company as your face is to your head"- my friend Caleb
@MetroPRMajors
#comm385

[Dan Kent —Hoping God puts this tweet on his fridge @thatdankent]

From CS Lewis' letter to Mary (June 7, 1959).

[Matthew Scott Trester @SaintEleos]

I am learning with all this research on clients and agencies that PR workers are people that acquire a large knowledge base and probably would make great detectives.
@MetroPRMajors
#comm385
#detectiveRose

[Matthew Scott Trester @SaintEleos]

Lessons from the gatekeeper assignment 1 personalize your emails or risk getting blocked 2 Think about your interviewee and if they are the right person for the task 3 Our work is presenting a narratives to the public and thats important.
@MetroPRMajors
#comm385