Salima Visram

Founder of SAMARA & The Soular Backpack. On a mission to make the world better through fashion. Waits for the 2nd marshmallow. IG: @salimavisram

[Salima Visram @SalimaVisram1]

The fabrics we choose to put on ourselves and in our homes are important and make an impact on our longevity, and on the health of our planet and our bodies

Excited to share everything we’ve been working on

[Salima Visram @SalimaVisram1]

8 years ago we started SAMARA. We were relentless in our search for better materials and obsessed with making a difference in the fashion industry. We sold 700k+ products and made things out of apples & castor seeds

2 years ago I became a mom and realized we needed to do more

[Salima Visram @SalimaVisram1]

Today, we launch our first bags made from 100% natural fibres and non-toxic dyes. Each piece is block-printed by hand at a family-run printing house in Jaipur, honouring a craft rooted in our heritage and an ancient art form deserving of celebration for generations to come

[Salima Visram @SalimaVisram1]

@ZainManji can’t wait to watch them grow 🥰

[Salima Visram @SalimaVisram1]

@ZainManji @Lazer_HQ 🔥

[Salima Visram @SalimaVisram1]

@VasuNadella @FortuneMagazine 🔥🔥🔥🔥🔥

[Salima Visram @SalimaVisram1]

Here’s a short recap on one of our first ever pop ups this summer in Toronto - the city that SAMARA was born

As an ecom brand, getting offline and connecting with your customers irl is the most incredible thing 💫

[Salima Visram @SalimaVisram1]

@soundslikecanoe @getsupply So well deserved Patrick! Excited for everything that’s to come for you! ☺️

[Nik Sharma @mrsharma]

Today is a big day for @Shopify and brands that are #PoweredByShopify!

Here are the important updates you need to know 👇

[Salima Visram @SalimaVisram1]

friends in vancouver, come through for our launch party tonight between 6-10pm at 698 W 16th Ave

we’ve poured our hearts into creating this space for the month and we can’t wait to share it with you 🧡

[Salima Visram @SalimaVisram1]

@_emmahinchliffe @FortuneMagazine This is so amazing! Congrats Emma! ✨

[Salima Visram @SalimaVisram1]

We love our boxes and will continue to ship them, but it's just crazy to think of the irreversible things that happen when you make certain decisions

It's also much harder to undo a decision than it is to make one

[Salima Visram @SalimaVisram1]

When you start from scratch you tend to underestimate side effects from scale

What used to be a small decision with limited downside can now make / break entire profit margins

For instance, here's an example on how just improving packaging can trigger a butterfly effect:

[Salima Visram @SalimaVisram1]

- You get boxes to protect your product, but then because the box is nice, you need another box to protect the box

- Switching warehouses becomes much harder because the size of your inventory is bigger... it's literal baggage 😂

[Salima Visram @SalimaVisram1]

@PayalKadakia can’t wait to read this! ✨

[Salima Visram @SalimaVisram1]

Feeling stuck in a toxic relationship w our inventory

Never know where it is or if it’s going to show up when I need it 🙄

[Salima Visram @SalimaVisram1]

@aratisharma @NACOCanada @backboneangels So well deserved ✨✨