Samantha Ley

Founder, Nova Co Collective ✨ | Influencer Marketing | Webinar Production | Sales Strategy | Content Creation | Social Media | Helping Brands Scale & Engage

[Samantha Ley @samBlogging]

Love a good rebrand!

[SAY CHEESE! 👄🧀 @SaycheeseDGTL]

New Red Lobster CEO just revamped the menu with seafood boil bags and $5 drinks! 35 year old Damola Adamolekun is the new CEO & promises better service, food and interiors.

Red Lobster is no longer in bankruptcy!

[Samantha Ley @samBlogging]

@Spotify @MARCEBASSY Gossip Columns 🫶🏼

[Samantha Ley @samBlogging]

That feeling when a client sends a thank you email! 🫶

[Today In History @historigins]

5 years old - Mom, I love you.

12 years old - Mom, I can't stand you.

16 years old - My mother is very annoying.

18 years old - I'm leaving this house.

25 years old - Mom, you were right.

30 years old - I want to go to my mom's house.

50 years old - I don't want to lose my mother.

70 years old - I would give up everything to have my mom here with me.

You only have one mom. Take care of her while she's still alive.

[Samantha Ley @samBlogging]

One Influencer Campaign can fuel weeks—potentially months—of content. But only if you’ve got a repurposing plan in place from the start. A few best practices I always keep in mind (and build into client campaigns)!

🔗https://t.co/N2mCpQbayd

[Samantha Ley @samBlogging]

Dancing in the kitchen while cooking - @vanmorrison “These Dreams of You”, Feel good, Backstreet - “No Digity”, pregame before going out - @SAINtJHN “Roses” 🙌🏼

[Spotify @Spotify]

What song always gets you dancing, no matter what?

[Samantha Ley @samBlogging]

Can you believe how fast 2025 is flying? Mother’s Day is around the corner, and before we know it—pumpkin spice and holiday campaigns will be in full swing. Don’t blink!

Who else is already mapping out Q3 and Q4? 🙋🏻‍♀️

🔗 https://t.co/DXTOjNvZsV

[Samantha Ley @samBlogging]

The #Master marketing? All grassroots magic. And Rory?! ...After such a wild ride of a day… the good guy actually did win. 👏⛳️

[Samantha Ley @samBlogging]

🏌️‍♂️Best #Masters in years—and honestly, way more fun to watch than the last few Super Bowls.

Why? The vibe is unmatched. No phones. Affordable food and drinks for fans. Just pure, undistracted fans rooting for the game itself.

[Rory McIlroy @McIlroyRory]

Never give up on your dreams. Keep coming back. Keep working hard.

[Samantha Ley @samBlogging]

Fun Facts
•Jackets are custom-made by Hamilton Tailoring Co. in Cincinnati.
•If a golfer wins multiple times, they don’t receive multiple jackets—just the one.

#rorymcilroy

[Samantha Ley @samBlogging]

I love how simple, yet powerful this ad is! The famous green jacket #themasters …

The previous year’s winner helps the new champion into their jacket in a post-tournament ceremony.

[Adam Schefter @AdamSchefter]

Nike’s new ad for Rory: https://t.co/Si63vkdFLB

[Samantha Ley @samBlogging]

•The winner gets to keep the jacket for one year, then returns it to Augusta, where it stays in a special Champions Locker Room and can only be worn when on the club grounds.

[Samantha Ley @samBlogging]

⛳ #themasters is a branding masterclass ⛳️

One of the most traditional sporting events in the world—with no phones allowed on the course and strict media rules—has somehow become one of the most modern when it comes to social and digital strategy.

🔗https://t.co/TuEQa14OUL

[Samantha Ley @samBlogging]

Repurposing a #Webinar (aka, turning one good convo into a content machine)...

One of the biggest missed opportunities? Wrapping a webinar and not doing anything with it after. Here’s how I love to stretch it into multiple pieces of content:

🔗https://t.co/sdV2OIfZPe

[Samantha Ley @samBlogging]

Slams laptop shut until Monday!!!!

[Samantha Ley @samBlogging]

Onboarding & Education Matter

Webinars can reduce churn & boost product adoption. Think: customer education sessions, live demos, or onboarding series that make users feel confident, and excited to engage with your brand.

Need webinar production? 📧: novacocollective@outlook

[Samantha Ley @samBlogging]

#webinars
Sometimes, it’s about brand positioning, community building, or onboarding. Let’s reframe success metrics...

1/4 ⬇️

[Samantha Ley @samBlogging]

Webinars as Brand Builders

Not every webinar needs to convert immediately. Hosting thought leadership panels, expert roundtables, or founder AMAs can position your brand as a trusted voice in the space—boosting long-term visibility and credibility.

3/4 ⬇️

[Samantha Ley @samBlogging]

Big flex for my friend at @RhythmInfluence and Mariah Carey's It's Time!!! Partnership with KAY Jewelers is 1st place in #Webbys People’s Voice. Vote here to support this awesome campaign:

https://t.co/RIdMcVJ8IM

🗳️