Do you feel like every time you send an email to your list it underperforms or could do better?
Then let me show you the simple 4-step system I implement when I write emails for my clients.
This system allows me to write emails that generate sales worth 100$+ each.
Let's start
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1. Market Research.
Don't believe ANYONE who says this isn't important.
Cuz this is fundamental if you want to write an email that you'll be SURE will convert.
And if you don't think it's true let me ask you a question.
How do you expect your readers to follow your CTA if you can't even address their pain and desires on a deep level?
So do your research or don't complain if your emails suck.
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2. Write the draft.
Ever heard of "Write drunk and edit sober"?
Well you should go by that.
And I won't bore you by explaining how the brain works.
But just know that editing and writing use two different parts of the brain.
So by constantly switching between writing and editing you will ruin the quality of your copy.
That's why you should write the WHOLE draft without removing your hands from the keyboard.
Let the words flow and don't worry about grammar mistakes or such.
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3. Editing.
When editing there are a few steps you shouldn't overlook.
Or else your copy WON'T convert to its fullest potential.
Here they are in order:
A. Read out loud the whole copy.
It's important to make sure that you don't stop each time you find an error, but read the whole copy in one go.
B. Search for jargon, complicated words, adverbs, and complicated sentences.
Also here are a few tips that can speed up this process.
To find the adverbs, click "Ctrl+f" and type in "ly" since most adverbs end with that.
For complicated words and sentences use:
https://t.co/ndp33z6ydm
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4. Double-check all links.
Now imagine yourself writing a GREAT piece of copy.
You spent 1.30 hours writing it.
And You're so excited as you send it to the hundreds (or thousands) of people on your list.
The copy is so great that people take action without even thinking, but...
The link you've used doesn't work?
So instead of getting redirected to your landing page, they go to an error page.
And there you go.
You just lost money with a very silly and easy-to-avoid mistake.
Now. I'm pretty sure you wouldn't like to lose money like this, right? (I wouldn't)
So that's why you should ALWAYS double-check your links before sending.
That's it for today.
And if you'd like help with:
-Writing emails that convert by leveraging your audience's deepest pain and desires
-Implementing automation that prints while you sleep
-All the other things related to your email marketing and copywriting.
Shoot me a DM and let's skyrocket your business.
The copy commander,
Samuel Kanis
I never send an email without asking this: “Would I read this if it landed in MY inbox?”
If the answer’s no, I know I need to rewrite it.
Always respect your readers time or they won't give it to you anymore
Your copy should make readers think:
"Not buying right now would be dumb"
If they think they can just do it later, you lost them in most cases because they won't return to the checkout.
I'll never repeat this enough.
People don’t hate email. They hate bad email.
They don't hate being pitched at, they hate the feeling of being sold to.
Make your emails worth reading and your CTA worth clicking.
Simple
@Karthik_Aju I think even generational debt would be worth it.
Heck maybe even selling a kidney if it's needed.
You'll make them enough money to buy a new kidney in no time.
I don't understand why people get sad if someone unsubscribes from their email lists.
They're doing you the favor of telling you they're not interested in buying without you having to do anything.
You should be thankful they've unsubscribed and not just ignored your emails.
Undeniable fact:
If you’re not telling stories in your emails, you’re leaving money on the table.
People usually forget facts.
But they will NEVER forget how a great story made them feel.
I don't care how "Unethical" that is.
I will NEVER stop modeling my copies off of successful copies.
NEVER.
"Lesser artists borrow; great artists steal "
-Pablo Picasso.
@jj_marketing_ Fr man I had a similar thing once.
A client wanted to stop working with me, after some months I checked his newsletter just to see the usual chatGPT written:
"I hope this email finds you well"
Hilarious how they think they're smart when they're not😂
It's crazy how most marketing gurus say
"Try to imitate what people with big following do"
But then you look and most of the big dudes have ass copywriting.
Literally my 9-year-old sister could write emails better than those.
Idk how that's even possible...
It's crazy to me the amount of people who will spend 2h on the body of an email and 3 min on the SL thinking that it doesn't matter.
But the truth is, If the subject doesn’t slap, the body doesn’t exist.
Simple as this.
Remember this when writing your copies.
You’re not writing to an audience.
You’re writing to one person with a credit card in hand, hoping you'll be the one to finally solve his pain
And that is your avatar.
A lot of business owners misunderstand this.
Email isn’t dead. The way you manage your email list is
Generic pitches, no value, constant hard selling, and emails that sound like a robot trying to sell you a blender.
I dare you to say "email is dead" again after fixing this.