SanFranciscanRoaster

Built by craftsmen for the artisan roaster.

[SanFranciscanRoaster @SanFranRoaster]

It’s official: we’re entering a new era.

Daily Coffee News has the scoop—link in bio.

David & Jan Marson are the new owners of The San Franciscan Roaster Co. Matthew Sewell has been named CEO, returning to lead the company with expertise in manufacturing and specialty coffee.

[SanFranciscanRoaster @SanFranRoaster]

The next chapter of The San Franciscan Roaster Company is here. Tune in this Monday morning as we team up with @DailyCoffeeNews to make it official.

[SanFranciscanRoaster @SanFranRoaster]

2025 is one of the best years to invest in a new roaster—Section 179 savings + $0 down for 90 days. Learn more: https://t.co/iEpjtIt8fZ

[SanFranciscanRoaster @SanFranRoaster]

There’s a special kind of magic in the roastery — the shifting colors, evolving aromas, and the steady hum of the SF-25 at work, supported by the power of their SF-75 day in and day out. Craftsmanship in motion, captured by @catcloudcoffee.

#sanfranroaster #catandcloudcoffee

[SanFranciscanRoaster @SanFranRoaster]

In our newest Coffee Roasting Legends episode, Bill sits down with Hrag Kalebjian of Henry’s House of Coffee—a roaster whose story spans continents, cultures, and nearly 80 years of family tradition.

If you roast coffee, check it out now.

🎧 Listen now: https://t.co/ZNWmCvq7fs

[SanFranciscanRoaster @SanFranRoaster]

Great to see Ultreya Coffee’s owner, Dani, training their next roaster, Lee, on the SF-25 at California Roasting Collective. Nothing better than watching new hands learn the craft on a San Franciscan Roaster.

#sanfranroaster #californiaroastingcollective #ultreyacoffee

[SanFranciscanRoaster @SanFranRoaster]

Congratulations to @CorvusCoffee for being named a 2026 Roaster of the Year finalist.
Your dedication to the craft and commitment to innovation continue to inspire. Proud to see your SF-10 fueling the journey.
📸:@CorvusCoffee
#SanFranciscanRoaster #CorvusCoffee #RoasterOfTheYear

[SanFranciscanRoaster @SanFranRoaster]

Over five years strong on their SF-25, @Bump_Coffee shows what embracing the craft looks like.
Now available: Classic San Franciscan Roasters brought to modern-day specs with variable speed drum and blowers. Contact us today!
🎥: @Bump_Coffee

[SanFranciscanRoaster @SanFranRoaster]

Lost Roaster of the Year by 1 point. Came back and won!
@MostraCoffee's blueprint for roasters: mission, grit, systems, partnerships.
🎧 Listen: https://t.co/tt9pwHlI63
#coffee #roasting #coffee #roaster #specialtycoffee #MostraCoffee #CafeLife #Roastery

[SanFranciscanRoaster @SanFranRoaster]

From roast to cup on the SF-1—Jose Vicente’s home setup is a National Coffee Day dream. ☕️ #NationalCoffeeDay #sanfranroaster #SF1

[SanFranciscanRoaster @SanFranRoaster]

A distinguished SF-10 in blue + nickel stands at the center of Eggtastic’s Brunch Cafe — built for consistency, crafted for excellence.

📸: Eggtastic Brunch Cafe
#sanfranroaster #officialeggtastic #fortworthtx#artisancoffee #SF10

[SanFranciscanRoaster @SanFranRoaster]

Henrikh Abajyan wanted to roast in his garage.
Instead, he built O Coffee—a jazz-filled, art-driven roastery & community hub. 🎷☕️

🎧 Hear how a San Franciscan SF6 and a guitar player changed everything → https://t.co/eZYZnRjy5v

#OCoffee #HenrikhAbajyan #CoffeeRoastingLegends

[SanFranciscanRoaster @SanFranRoaster]

The San Franciscan SF-6:
✔️ 6 lb/3 kg batch capacity
✔️ Full control of your roast
✔️ Covered by a limited Lifetime Warranty
✔️ Perfect for pros & passionate startups

Learn more:
👉 https://t.co/SagdaOInqV

#SF6 #CoffeeRoaster #SanFranciscanRoaster #SmallBatchRoasting

[SanFranciscanRoaster @SanFranRoaster]

“Problem solved. Crisis averted. Relationship strengthened 🤝” – @GloryCloudCoffe

Thank you @GloryCloudCoffe for sharing your story—we’re proud to support roasters every step of the way!

🎥: @GloryCloudCoffe

[SanFranciscanRoaster @SanFranRoaster]

“Quality has always been a big part of our business… so it was important to have a high-quality roaster.”
– Natalie Van Dusen, Treeline Coffee

🎧 Hear the full story on the Coffee Roasting Legends Podcast:
👉 https://t.co/jlJqxyKttV

#CoffeeRoasting #SanFranRoaster #Podcast

[SanFranciscanRoaster @SanFranRoaster]

From first crack to final pour, the SF-25 brings out the best in every bean.
@candtcollective has been roasting with theirs in San Diego for over a decade.

🎥: @candtcollective
#sanfranroaster #candtcollective #SF25

[SanFranciscanRoaster @SanFranRoaster]

"I'm still building the machine I prefer to roast on myself." — Bill Kennedy

Every innovation we add has one purpose:
To help our clients roast better than anyone else in town.
https://t.co/hQzJSCRU91
#SanFranciscanRoaster #CoffeeRoaster #RoasterLife #CraftCoffee

[SanFranciscanRoaster @SanFranRoaster]

Muscovy Coffee Roasters roasting Brazil Cerrado Mineiro on their SF-25 in Salado, TX. Precision, consistency, and flavor—this is what the San Franciscan is built for.

🎥: Muscovy Coffee Roasters
#sanfranroaster #muscovycoffee #SF25 #specialtycoffee

[SanFranciscanRoaster @SanFranRoaster]

🎙️ Coffee Roasting Legends: Luke Waite on Core 7 for roasteries:
☑️ Sales: +54% conversions
☑️ Product: Consistent quality
☑️ Cash: Lean management
☑️ Green: Smart sourcing
☑️ Ops: Efficient floors
☑️ People: Strong teams
☑️ Wholesale: Profitable growth

https://t.co/lNXZhe3QLV

[SanFranciscanRoaster @SanFranRoaster]

Roast more. Permit less.
The SF-10 gives you 10 lbs per batch—without crossing into regulatory red tape.
Lovingly handcrafted in Carson City, Nevada using 100% American-made parts. https://t.co/JbIqC1K165
#CoffeeRoaster #SF10 #RoasterLife #SpecialtyCoffee #MadeInUSA