Sara Gerassi 🧪

5-Year Content Creator & Social Media Manager 🚀
Welcome to the Lab: Simplifying content creation for business owners ready to grow and sell on social media!

[Sara Gerassi 🧪 @SaraGerassi]

𝐈 𝐡𝐚𝐯𝐞𝐧’𝐭 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐦𝐲𝐬𝐞𝐥𝐟 𝐲𝐞𝐭!

Hey, I’m Sara

• A nomadic lifestyle sailor
• A former nurse gone yachting crew
• A social media manager gone brand strategist

And I have a confession to make

At age 29, I thought I would have my life figured out

But I was 𝘴𝘵𝘶𝘤𝘬 in a never ending loop of

• Starting an adventure
• Barely crossing the starting line
• Then burning out before seeing any results

Breaking this hell loop has been 4 years in the making

𝘛𝘳𝘶𝘵𝘩 𝘪𝘴, 𝘐 𝘨𝘰𝘵 𝘴𝘪𝘤𝘬 𝘰𝘧 𝘮𝘺 𝘰𝘸𝘯 𝘉.𝘚

And decided to finally double down on my passions

While working full time in the yachting industry

Talk about being on call 24/7

𝐅𝐨𝐫 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐭𝐢𝐦𝐞, 𝐈 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐬𝐞𝐞𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬

• Earned clients for my social media management freelance business

• Attracted brand deals for my personal accounts

• I was finally making WiFi money

Enough to buy a sailboat & start my nomadic lifestyle

And the best part I was helping others feel the 𝘚𝘱𝘢𝘳𝘬 branding had to offer

𝐍𝐨𝐰 𝐈

• Wake up every day excited to share creativity
Side note: I use to believe I wasn’t a creative

• Frankenstein brands into people for a living

My true passion. Nothing gets me more excited to talk about other than maybe cats

• Share everything I’ve learned here on X

I took the leap in betting on myself

𝐈’𝐦 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐞𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐲𝐨𝐮 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞!

[Sara Gerassi 🧪 @SaraGerassi]

Hiring a social media manager = gaining more time to reinvest back into your business

[Sara Gerassi 🧪 @SaraGerassi]

Female business owners, let’s connect! What is your business about?

I’ll go first, I own and operate a boutique social media management business 👩🏼‍💻

[Sara Gerassi 🧪 @SaraGerassi]

Let me know what industry I should do a weeks worth of content next!

If you’re ready for a social media manager to help bring your content to life comment ‘SMM’ and I’ll send you over the details 🌼

[Sara Gerassi 🧪 @SaraGerassi]

A weeks worth of content I would create as a bakery/ cafe from a social media manager 👇🏼

[Sara Gerassi 🧪 @SaraGerassi]

This will be curiosity leaving people wondering how you did something so big at such a young age.

Do your best to show and tell. Show short clips of your date, date using timestamps and a variety of camera angles. Tell about how you are feeling or your current thoughts

[Sara Gerassi 🧪 @SaraGerassi]

A fun and simple way to hit your content and business goals in 2025!

[Sara Gerassi 🧪 @SaraGerassi]

Let me know what your biggest blocker for creating content is in the comments!

I'll give you tips on how to overcome it!

[Sara Gerassi 🧪 @SaraGerassi]

4️⃣ Things that are a must for content creation

Do you do these things for your own socials? 👇🏼

[Sara Gerassi 🧪 @SaraGerassi]

We've all seen low quality videos on tik tok skyrocket because the idea of the video is relatable to the audience.

Which is why I spend over 20 hours of researching on an account to identify key performance drivers of what makes a video perform well.