Sarah Fulton Vachon

🫒 Olive oil baron(ess). Artisan food biz founder. Talking all things food, drink, sustainability and social impact 🌎.
Marketing lead @ProvenanceHQ.

[Sarah Fulton Vachon @SarahFulton]

Thanks for covering this! 💚 It's part of a wider conversation about breaking through unfair commodity prices to understand the true value of people in the first mile. It's also about shoppers looking out for brand transparency (and not just a luxury price for premium packaging).

[Sarah Drumm @sarah_drumm]

A crop of young brands want us to know what good olive oil tastes like. They also want us to pay quite a bit more than we might be used to for it..

For @thingtesting_, I took a look at why fancy direct-to-consumer olive oil comes with a fancy price tag: https://t.co/pAlV3GBZ6K

[Sarah Fulton Vachon @SarahFulton]

"Olive oil doesn’t have to taste bland — but to bring oils that pop to the masses will require meticulous sourcing, better deals for farmers, and for consumers to understand that it’s actually worth paying a bit more."

Thanks for featuring Citizens of Soil!💚

#EVOO #oliveoil

[Thingtesting @thingtesting_]

Since Brightland's debut, a number of new olive oil concepts have hit the market offering high quality oils from individual farms.

Meet 9 modern brands selling olive oil online. 🫒
https://t.co/jF7jxKkyMj

[Sarah Fulton Vachon @SarahFulton]

"Olive oil and wine have more in common than you'd think. And while wine is often gifted, olive oil makes for a more surprising, and longer lasting, gift." — Exactly 🙌https://t.co/pgQ66EK6bd

#giftideas #Foodies #ethicalchristmas

[Sarah Fulton Vachon @SarahFulton]

How can I get in touch with @GoogleAds / @GoogleAdManager? Emailing their "support" for MONTHS and they won't even respond. They offered our #smallbiz a promo and then took it away. Won't even acknowledge a thread of emails. Tried to call and the sales guy was rude. #googleads

[Sarah Fulton Vachon @SarahFulton]

Thank you @WeAreGramersi (special shout-out to @ReyMillet 💚) for sharing a bit about our mission to make fair, sustainable and flavourful extra virgin olive oil the norm. 🙌

#evoo #terroir #foodanddrink #purpose

https://t.co/GltTj1LUAu

[Sarah Fulton Vachon @SarahFulton]

@lydiagwinter @AvallenSpirits is definitely pioneering that space in more ways than one 🙂

[Retailinsider.com @Retailinsider]

Our editor @GlynnDavis chatted with the founders of Citizens Of Soil about their dream of making the terroir of overlooked staples like olive oil as important as it is for wine - with the help of @ProvenanceHQ in using blockchain for the traceability ...

https://t.co/RgKWaDIHta

[Sarah Fulton Vachon @SarahFulton]

@Retailinsider @GlynnDavis @ProvenanceHQ Really exciting to see this topic get coverage. 🙌

[Sarah Fulton Vachon @SarahFulton]

THIS! 💚 Thank you, Glynn, for helping us get the word out about more fair, sustainable and flavourful #evoo.

[glynn davis @GlynnDavis]

We've had the rise of the artisans in coffee, chocolate, beer and wine. But what about olive oil, salt, vinegar, flour etc...? Citizens of Soil want to address this starting with single estate extra virgin olive oil -> https://t.co/QmJceQkEr2

[v @vidalwuu]

ladies does he have the nice olive oil for the summer tomatoes yes or no

[Sarah Fulton Vachon @SarahFulton]

@libraryofthings @solangeweb @NikkiS49 Some accessible places near transport at New Cross Gate. Ideal as it's next to @GoldsmithsUoL!

[Sarah Fulton Vachon @SarahFulton]

@solangeweb 🫒 This topic is SO important considering it's such a staple in so many meals and often used for health purposes. Dropped you an email, but also talked about this some here: https://t.co/6Og2EaY70N

[Sarah Fulton Vachon @SarahFulton]

@theversion I've got an extra virgin olive oil that is pretty exciting (and gives off all the Mediterranean vibes for summertime ☀️) https://t.co/JYcvMbkwLf

[Sarah Fulton Vachon @SarahFulton]

@makingmewonder Here in the UK @ROOTEDspices, abroad @diaspora_co (both have lovely Instas 😍). Beyond spices, I've got an EVOO that's all about that as well. 💚 https://t.co/JYcvMbkwLf

[Sarah Fulton Vachon @SarahFulton]

@WeAreGramersi @ReyMillet @PressPlugs @JournoLink @DIARYdirectory Does a new extra virgin olive oil work? https://t.co/jIB6iUZS5u – I just founded this 1% for the Planet business this year and am working with independent retailers in the UK.

[Sarah Fulton Vachon @SarahFulton]

Such an incredible project to be a part of! Well done to the whole @cultbeauty and @ProvenanceHQ team, as well as all the brands who have helped us shape the tech to better, more honestly communicate sustainability. 🌱🌍

[Jessi Baker MBE 🌱 @jessibaker]

Excited to share that our partnership with @cultbeauty has won @marieclaireuk's 'Best Use Of Technology For Good – Retailer’

And huge congratulations to our other brilliant partners (tagged!) for their own wins.
https://t.co/MqjSID9Uyw

#marieclairesustainabilityawards

[Sarah Fulton Vachon @SarahFulton]

@Sophiegoddard Yup! For some reason we thought the best time to start a business was right after buying our first home and both our salaries being cut during a pandemic. No investment, just shoe-stringin' it as a side hustle. But LOVIN' IT! ❤️

[Sarah Fulton Vachon @SarahFulton]

Thank you to the super lovely @TanyaJFrancis and the whole @LondonLive team for showcasing Citizens of Soil 🫒 with an incredible line-up of other founders who forged ahead to launch a business during a helluva rollercoaster. 🚀
#startups #femalefounders

https://t.co/qLg5gnWBKM

[Sarah Fulton Vachon @SarahFulton]

@rosiemw Depends on industry, but for sure using ethical banking & suppliers is key. Also can measure footprint & work to reduce & then offset. I'm a fan of the @1PercentFTP commitment & tools like @ProvenanceHQ (I work here) to be transparent about impact. < Check out our new framework!

[Sarah Fulton Vachon @SarahFulton]

🎉 So proud of the whole Provenance team for their work on this groundbreaking approach to transparency with integrity. 🎉

[Provenance @ProvenanceHQ]

🌏 Credible sustainability claims are a must-have for marketers and vital to the health of our planet.

🌱 That’s why we’ve launched an open-source rulebook for credible, shopper-facing impact claims.

👇 Explore the Provenance Framework now.

https://t.co/DQ9jOje7gD