Controversy about SBS interrupting programs for commercial breaks still has not ended
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It stems from a dispute over SBS's 2006 re-interpretation of “natural program breaks” undermining their multicultural/multilingual obligation in social cohesion.
It’s unnatural: @SBS could be in breach of its Act by its brutalist practice of breaking into programs with ads. Audience interruptus: Save Our SBS and law firm Maddocks examined the history, statute and ind…
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#SBSbreaks Save Our SBS and law firm Maddocks examined SBS's re-interpretation of ‘natural program breaks’ allowing programs be interrupted for commercial breaks, finding the practice is contrary to the parliament's intentions. The full findings are at https://t.co/nxEnMpj50O
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SBS On Demand viewers will soon be able to block gambling, alcohol, and fast food ads. Uninterrupted viewing will also be available eliminating all but one sponsored ad in a show, providing an uninterrupted viewing experience and unrivalled brand recall.
This week’s budget provides a modest increase of $18.1m to SBS in 2023-24 with a decreasing amount each year up to the 2027 financial year. In real terms there is no increase.
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@SBS butchers works of art for money. Read film director Julia Leigh’s SMH/The Age article on our multi-cultural broadcaster’s practice of unnatural ad breaks in programs. This must change! Please join @SaveOurSBS to help our campaign. Ads between .. not within.
When Andy Lloyd-James died last month, the world lost a media innovator and truly great pioneer of SBS. As former head of SBS-TV he was very critical of the commercial path SBS took in 2006, a decade after he departed https://t.co/bj447PECnH
As long as SBS keep breaking into programs at whim, the broadcaster will continue to aggravate audiences and ruin engagement and content. It’s unnatural and not what parliament intended.
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EMAIL SBS HERE telling them a ‘natural program break’ means the break at the end of a program only, and to put that in their Codes of Practice to #EndInProgramAdsOnSBS This is needed to stop SBS interrupting programs for ads https://t.co/4lDeMrf8l5