Using a matrix to keep track of post activity per platform a company uses, is a great way to identify with social media platform may be best for your company.
Another matrix to use would be post views. Tracking this will allow you to see trends on certain topics that you may be able to incorporate into your web content to increase your visitor to lead conversion rate.
A good matrix to use in gauging your marketing strategy is visitor to lead conversion rates. You can tell a lot by this matrix - i.e., if you have a lot of visitors but have a low visitor to lead conversion rate, you may need to rethink your web content.
When it comes to Virtual Marketing, I think it is important to know where the traffic is at. One area that I see a lot of virtual Marketing at is in the gaming community. I believe these would be great places to place ads.
An idea that my company could try would be to have live Q&A's with customers or followers on Twitter. Our Chef could answer in real time question about flavor trends and cooking tips. I think this would be a great way to get my people involve with my company.
When using social media for public relations a company should find a way to capitalize on social share, whether it be an infographic shared on Twitter a video shared via Youtube.
Something that I would like to work on with my experience of social media and its business use, would be writing persuasively. I need to know my target audience to accurately convey my thoughts and choose the correct platform.
Reading businesses' web content, it is interesting how using certain words can pull you in. An example, when I read content that uses words like you, I feel it is more personal than using a word like consumer or customer.
Looking at my company's facebook page it appears there has not been any action in the past year. The last thing that was posted was back in March of 2017. I can see there is much potential here, too.
Looking at hashtag is also a great way to get to know your customers or potential customers. Scrolling through hashtags that reflect your business or views may help lead you to like-minded people that you can join business ventures with or provide your products or services to.
I feel that it is important to know your topics prior to picking a platform to use. It also helps to understand your audience and what platform they will most likely use.