Sean Sandhurst

Stategic Marketing for innovators. Lead to Loyalty journey #marketing. Kayaker, Speaker & Ultimate Frisbee fanatic! Created C4 & E.A.R. mktg strategies.

[Sean Sandhurst @SeanSandhurst]

Humanize your brand and build a strong connection with your community. https://t.co/7k7DSblOrn #marketing #brandbuilding

[Neil Patel @neilpatel]

Google mapped out how every search works back in 2015. Every search is one of four things: know, go, do, buy. Most brands only show up for buy. AI is filling the other three right now. Answer the Public shows you exactly what to make. One piece per moment. That's how you stop being invisible.

#SEO #AISearch #ContentStrategy #DigitalMarketing

[Neil Patel @neilpatel]

AI doesn't eleminate all of the steps in content marketing, but it does make it 37.5% more efficient.

On average, the 300 marketers we surveyed have 8 steps in their content creation process.

When they use AI they on average are able to eliminate 3 of the steps.

[Universal Womens Network™️ @UWomensNetwork]

Nothing will work unless you do! Maya Angelou
#SupportHER

[Sean Sandhurst @SeanSandhurst]

An amazing book to help entrepreneurs test their ideas, by David Bland - https://t.co/reZT7OwiTC via @shareaholic

[Sean Sandhurst @SeanSandhurst]

Are you going to this year’s Inventures? 💥
 🚀 Join Me at Inventures 2024! 🌟

Let’s set up a time to catch up. Send me a message. 🗓️ 📧

🗓️ Date: May 29th - 31st
📍 Venue: Calgary TELUS Convention Centre
#yyctech #techCanada #innovation #startsups

[Neil Patel @neilpatel]

We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use search and what they click on.

Here’s what we learned:

1. Only 11% of people scrolled to the bottom of page 1. In most cases, people clicked on a result towards the top of the search results page as they found what they were looking for.

2. From all the sessions, 58% of people clicked on an organic listing, 8% clicked on a paid result (not all results pages contained paid ads) and 34% had no clicks.

3. When a search result page contained a video above the fold, searchers clicked on it 61% of the time.

4. For local queries, the maps results got 52% of the clicks.

5. 7% of searchers modified their search query, typically because they didn’t find what they were looking for.

6. 19% of the time people used one of the suggested search queries provided by Google autocomplete.

7. When people searched for a product, 14% of the time they clicked on a Google Shopping result. And they were 3.3X more likely to click on a shopping result over an Amazon organic listing.

8. Of the users that clicked on an organic result, 35% of the time people clicked the back button.

9. The average search duration was 59 seconds. And of the users that clicked on a listing, 54% of the time they only clicked on 1 result.

[Alberta Innovates @ABInnovates]

🚀Today marks a significant milestone in the development of Alberta’s hydrogen economy.

⛽@BlackjacksRH unveiled Alberta’s first commercial hydrogen fueling station in Nisku along Highway 2 in Leduc County.

🎉Congratulations to @PrairiesCanEN, @AMTA_ca, @nikolamotor & @Suncor.

[Alberta Innovates @ABInnovates]

Shoutout to @CarbonUpcycling, @Eavor and @summit_nanotech for being featured on the 2024 Global Cleantech 100 list! 🎉🎉

Calgary proudly represents 3 out of the 13 Canadian cleantech companies featured.

Read the article to learn more: https://t.co/pA9pxAu16q

@cleantechgroup

[Sean Sandhurst @SeanSandhurst]

Adaptability and empathy as strategy – crafting future leaders. #hr #leadership #bestpractices #hrpa https://t.co/0DC8Tx4qH0

[Sean Sandhurst @SeanSandhurst]

Kids spent 60% more time on TikTok than YouTube last year, 20% tried OpenAI's ChatGPT https://t.co/yubi7tZi1z via @techcrunch

[Neil Patel @neilpatel]

Content strategies that always work.

I’ve been creating content for 23 years now.

And even though there have been a lot of updates to algorithms for both search and social, there are few things that have stayed consistent.

1. Don’t hire writers to write content – hire industry experts.

If I wanted to create content about fixing a clogged toilet, I would have a plumber help me, not a writer.

You can always hire a writer to review and spruce things up.

2. The basics always work – you don’t need to create a masterpiece like Hemingway. Writing how-to guides and list-based posts keeps working.

3. Evergreen content is the best content – writing something that is news-related is great if you want a quick burst of traffic.

If you look at the type of content that makes up most of a site’s SEO traffic it’s evergreen content.

4. Thoroughness has always won – this doesn’t mean longer is better. Just make sure your content covers every angle and you’ll be fine.

Try to of course do that in fewer words. No one wants to read 5000 words when you could have gotten the message across in 2000 words.

5. Content is only good when fresh – even if you have evergreen content, people expect it to be updated continually.

No one wants to read something 3 years old when it could be 3 weeks old.

This is why Wikipedia ranks so high. They keep updating their content.

[Sean Sandhurst @SeanSandhurst]

Are you nostalgic?
Nostalgic marketing can boost brand loyalty by up to 36%.
https://t.co/N4etpT8D5J #marketing #comms #branding

[Beakerhead @Beakerhead]

Beakerhead is back and we can’t wait to celebrate 10 years of weird with you!

🗓️ September 14-17
📍@ContemporaryYYC, Millennium Park AND @TELUS_Spark
🔥 ft. BODY by @WalkThePlank

Visit our website for all the hot deets! https://t.co/iGjMRy0RHC

#Beakerhead #YYCevents #STEAM

[Sean Sandhurst @SeanSandhurst]

Twitter's New CEO Sent a Curious Email About How She Plans to Change the Company. https://t.co/bXy2EpUfEl

[Inventures Canada @INVENTUREScan]

Life expectancy is increasing steadily due in part to leaps in medical science.

Meet the winner of the #Inventures2023 Pitch Competition in the Health Innovation category: Vistim Labs!

[The Agency @PRTheAgency]

We're thrilled to offer a glimpse into the heart and soul of The Agency.

We don’t often toot our own horn...but we love what we do. From groundbreaking strategies to remarkable campaigns, we help companies build enterprise value.

#PRagency #marketing

[Brenda Beckedorf @BrendaLaunch]

Thanks Brett Colvin and the Goodlawyer Team for coordinating this LinkedIn Live event with Jyoti Gondek for Mayor of Calgary and Calgary Economic Development @chelseahallick. Love seeing the #Calgary #Alberta strong coming together as we send a delegatio…https://t.co/5K848mCiRU

[Brenda Beckedorf @BrendaLaunch]

First day at #SmartMTX -Alberta newest Manufacturing Conference. Alberta IoT proudly supports the opportunity to bring manufacturing and digital solutions together to attract new customers and engage talent.
Thanks to my panel of leaders who dug in to the…https://t.co/qbG6UgBR3n

[Sean Sandhurst @SeanSandhurst]

@InnovateCalgary and @UCalgary Social Innovation Hub has opened in #YYC supporting the #Tech ecosystem focusing on social impact innovations.
https://t.co/CJH7T8D6p6 #techyyc #techCanada #canadainnovation

[211 Calgary and Area @211calgary]

Feb 11 is #211Day! The last few years have been transformational for 211 in #yyc & #ab. 211 YYC & Area responded to over 48,800 contacts in 2022, compared to 25,800 in 2019, an increase of 89%!  #211DayCanada

Learn more about our growth & partnerships: https://t.co/RwXiOBaO1P