Everyone says they want to become a millionaire, but have no care for how to actually get there.
We focus too much on the output, and not enough on the inputs.
Stop thinking of branding as an externally-focused exercise.
If your brand is unable to keep your employees and reduce churn, then you’ve got it done wrong.
Branding doesn’t work in a silo.
It’s about positioning your business to stand apart from the others.
You need to pay very close attention to:
- Your audience’s paint points
- What your competitors are doing
Carve your unique positioning based on those findings.
Your brand is being shaped at every interaction because someone is forming an opinion about you. It’s promises, it’s gut feelings, it’s emotions.
What does your brand stand for?
The 4 biggest branding questions every business needs to ask:
- who are we?
- what do we want to be known for?
- what is our story?
- what value do we create for our customers?
Create a base for your business to out-brand your competition.
The hardest thing I find about chasing success is remaining patient through the uncertainties.
The easiest thing to do is to turn and run. To jump on to the next new shiny object, hoping it’s gonna be different.
But those that persist are the ones who prevail.
Passive income is a lie.
Unless you come from money, or happen to have a load of spare cash lying around to invest.
There are no shortcuts to wealth.
The only way is to get good at something, and make people want to buy that thing
The key thing that I learned in growing a business is that culture and people are the two biggest factors that drive growth.
Getting the right people,
with the right values,
in the right positions,
towards a singular goal.
That’s how you supercharge growth for any business.
Here’s the simplest way to understand Branding:
Branding is the art and science of managing perceptions.
The more positive perceptions you create consistently, the more your brand will grow.
The more negative perceptions you accumulate, the more your brand will diminish.
This one key concept completely changed my perspective towards marketing.
Marketing is really about understanding the needs and desires of your audience, and communicating the value that you can bring to them.
How will your business help them achieve their dream outcome?
The 3 key things that helped me reach more success in my business:
- Learning how to lead my people
- Learning how to sell
- Learning how to build a better product and offer
If you focus on the journey, you’ll celebrate the daily small wins instead of the big achievements.
That's the trick to keep the fire burning. Learn to fall in love with the journey and take action everyday. The results become inevitable, as you’ll know to keep going regardless
25) Growth begins with self-awareness and acceptance of your present capabilities.
The sooner you can accept your current reality, the sooner growth can happen.
Treat yourself like an MVP - never stop developing and bettering yourself.
24) Stories are the most powerful way to connect to people and build communities.
Every big brand, person or leader has a story that people can connect and resonate with.
From now onwards, this is going to be a log of all of my biggest learnings and key takeaways through my entrepreneurial journey - being the CEO of a Branding & Marketing agency.
23) Life is a game with a series of goals or milestones. At every level, you need to equip yourself with the skills, gear and knowledge to transition onto the next level.
Turn your days into a routine to achieve your goals. Map out your week, stick to the plan.