The IRL connection economy is a $400B+ market.
And companies are racing to own it.
In the last 6 months, $800M+ in capital was deployed on "IRL" bets.
@Tinder invested $60M into a new Events feature for connecting matches in-person. They're pivoting to IRL and offering experiences such as speakeasies, raves, and pottery classes.
@222place: raised a $10.1M Series A to curate blind social experiences for Gen Z. Personality-matched groups sent to hyperlocal nightlife events.
@JagermeisterUSA launched BestNightsVC - the only venture fund in the world dedicated solely to nightlife and IRL connection. 16 portfolio companies across 4 continents.
@timeleft: dinner with 5 strangers, every Wednesday. €18M ARR. 6,500 dinners/week across 200+ cities.
Dion: members-only social app where the first move is buying someone a real drink, redeemed IRL. 10K members, 30K+ on the waitlist founded by @revekkapal.
Pie: Bonobos founder @dunn built an IRL friendship app. $24M raised. 130K+ MAU.
@weroad_official: group trips for 20-30 year olds who don't know each other beforehand. $150M valuation.
Matchbox: is an algorithm-powered matching platform for IRL events and has powered over 100,000 connections. founded by @liamjmcgregor (prev @MarriagePact)
New dating apps like Known @Celesteamadon, Cerca @MylesCerca, and Ditto @AllenWangzian are aiming to improve connection amongst young people.
Billion-dollar companies are paying $$$ for community and events leads:
- @AnthropicAI: Marketing Events Manager ($255k)
- @tryramp: Community Manager ($223k)
- @tryramp: Events & Culture Manager ($181k)
- @duolingo: Senior Community Manager ($193k)
- @NotionHQ: Community Programs Lead
Everyone knows the more time we spend online, the more valuable real-life connection becomes.
The question isn't whether IRL wins.
It's who facilitates it best.
pluto is bigger than me and my dreams. it’s impact is bigger than the city of los angeles. pluto is made for all the young creators out there going after their dreams…
pluto is proof that anything is possible! 🌎
i feel so passionate about what we’re building at pluto. i’m emotionally attached at this point. there’s no me without pluto and vice-versa. it’s been over 4 years of dreaming of this moment and we’re so close. nothing in the world can make me quit 🪐🥹
With Monday at $16B market cap and Sunday raising a $100M Series A - if your company name is Tuesday, Wednesday, Thursday, Friday or Saturday, I don’t care what you do just DM me and I’ll invest $50k
"Welcome To The Rodeo" @SebasMoft X @Morgan_Bourke (Feb 16 Party) Hosted by @SebasMoft
1000+ People
Sponsored by @TheVaultMelrose + AlkaNix Alkaline Water (@AlkaNix)
Party located at Onyx Tower
Tickets Sold via @GoChaser
DJ: @Morgan_Bourke
Filmed and ed… https://t.co/Y4spgWAwVV