That freelancer gets paid to connect the software. They do not care how it fits into your ecosystem. They do not get paid for strategy.
Offer: Get the system built. Not just the parts. DM me for a quick overview. #gtm#marketingtech
Your business is a living organism. If you cut off the circulation in your arm, things go bad quickly. You went to biology class. Yet 90% of companies buy seven different tools and hand them to a freelancer.
At the end of 90 days, only the revenue needle matters.
Stop the noise.
Stick to the pillars.
Fix the system: https://t.co/OvGbqz8rB5
#RevenueGrowth#LMNts#Strategy#B2B#SME
I predicted the SaaS Apocalypse. It is happening right now. $285 billion in market value evaporated from software stocks in 48 hours. Here is why the tech stack bubble finally popped. 🧵
Churn is caused by abandonment.
Security is found in the onboarding sequence. Secure the customer.
Book: "Content Is a Conversation" on Amazon: https://t.co/AhTYKat13c
#ChurnReduction#SaaS#Retention#LMNts#Growth
Same core messages. Different angles.
Different formats. Penetrate the noise.
Build on your ideas. Audit: https://t.co/hKI9aZNn9u
#BrandAuthority#LMNts#Marketing#B2B#SME
Choose content that builds a wall, not content that acts like sand.
Assets compound while authority builds.
Book: "Content Is a Conversation" on Amazon: https://t.co/AhTYKat13c
#AssetContent#LMNts#B2B#SME#Strategy
If onboarding fails, the conversion is temporary.
Trial and onboarding secure lasting customers.
Secure them: https://t.co/BLFYKr64lU
#Retention#SaaS#CustomerSuccess#LMNts#Growth
Ready to Buy: Purchase completed. Not Ready:
Redirected to free trial. No lead is lost.
The Paternoster Way. Link: https://t.co/BLFYKr64lU
#SalesStrategy#LMNts#B2B#LeadGen#SaaS
B2B Tech firms lose sales by failing to remove final layers of hesitation.
Comparison checklists build confidence.
Audit: https://t.co/OvGbqz8rB5
#DecisionMaking#B2BSaaS#LMNts#Strategy#B2B
We need to clear the clutter and decommission marketing activity failure in favor of real revenue architecture. I sat down with Chris on the Brainwork Framework podcast to break down exactly how to do it. Listen to the full episode here: https://t.co/p7csM8rvIg
I recently confessed on a podcast: "I was writing articles, 500 words, two internal links, two external links, two images, completely sourced, in 12 and a half minutes... and I got angry. So I had to start my own agency."
Here is why that anger matters for founders. 👇
You have to ditch the hype and stop participating in the LinkedIn activity theater. Stop being a busy fool. The technical reality is simple: I can build the shiniest bells and whistles funnel, but if the user experience is crap, I’m really sorry, it’s never going to convert.