Olga Zhukova

Freelance SEO | Content strategy | E-commerce
👩🏻‍💻
With ❤️ for User and Google

[Olga Zhukova @Seofox7]

Knowing a language that uses Cyrillic is like "Good luck guessing my password with your dictionary attack"

[Olga Zhukova @Seofox7]

@SmuldersStefan Send

[Olga Zhukova @Seofox7]

@SamUnderwoodUK Agree so much. Sometimes it's difficult to delegate, especially to someone you don't know. It might be a risk. But it's better to figure out how to limit it (the risk) and get things going than let the project stagnate (or die)

[Olga Zhukova @Seofox7]

#Google showing links to research articles (PDF) in #SERP above featured snippet - is that new?

[Olga Zhukova @Seofox7]

Do you buy new tires when it's the engine that's broken? The same logic applies to #seo. If the culprit is technical issues - fix them first. Content will come second.

[Olga Zhukova @Seofox7]

@cbrodzky Yes, I think organic conversions are an indicator of good SEO optimization. On the other hand, other factors should be reviewed too. Cause some might say "Ah, seo doesn't bring clients" - and they have not ux friendly website or not competitive pricing.

[Olga Zhukova @Seofox7]

@JohnMu More filtering: includes this and excludes that for one dimention.

For example, filter by Queries that contain "book" and don't contain "buy" and "used"

[Olga Zhukova @Seofox7]

I have an SEO joke, but it's still not indexed

#fun #seojokes

[Olga Zhukova @Seofox7]

4. Keep a log of changes you've made to the articles - it'll help you figure out what changes are worth implementing and which are less important

[Olga Zhukova @Seofox7]

My (niche) website is turning 1 year old tomorrow. Articles were written, and some mistakes were made. Here are my takeaways

[Olga Zhukova @Seofox7]

3. For performing articles, add FAQs and use FAQ schema. It does help with visibility and, eventually, with clicks

[Olga Zhukova @Seofox7]

2. Choose a broader domain to be able to grow. Mine is quite narrow, and exploring some topics beyond it seems not logical for the website content. But I'll give it a try this year - as a test.

[Olga Zhukova @Seofox7]

1. Post regularly, duh. I didn't. In the beginning, there were ~12 posts uploaded, then nothing for a few months. Then added some more - and pause again. Although I've chosen a quite easy niche, I now see that the longer the pause, the more reluctant Google is to index new posts

[Olga Zhukova @Seofox7]

@yoast Did SEO ourselves

[Olga Zhukova @Seofox7]

I've written my first long article on why a #blog is a good idea for an #ecommercewebsite

Think that I should add a section explaining when it's better not to create a blog, for now that's between the lines.

If you want to have a look, the post: https://t.co/6fpRDNx6PC

[Olga Zhukova @Seofox7]

@kennysmithnanic Cro

[Kenny Smithnanic 🙌 @kennysmithnanic]

I worked in ecomm optimization for 10+ years and earned millions for my clients.

I just spent 2 weeks putting my best 136 tips into a single checklist.

I sell it for $99, but you can get it for FREE.

Just RT and reply “cro” and I’ll DM you the link

(Must follow me)

[Olga Zhukova @Seofox7]

Second - working on CRO. This is the hardest and still one of the really interesting things for me. Planning to check out some courses and online information to deepen the knowledge too. Any suggestions?

[Olga Zhukova @Seofox7]

I'm quite proud of this 3 months over 3 months last year comparison :)

We planned and created new content, updated, merged and deleted what was not useful. Worked on internal linking and backlinks.

But there is much to do next year :

[Olga Zhukova @Seofox7]

I'll be working soon on next quarter content plan, and half of it will be content updates. Starting from priority posts - and then all that haven't been refreshed for a long time.