#SEOpub Chat

The community for innovative SEOs. Join #SEOpub chats at 3pm Eastern on Wednesdays

[#SEOpub Chat @SEOpub]

#SEOpub is on break for summer. Have fun! We'll see you all later!

[Colin McDermott @ColinMcDermott]

We are live! @dannyashton's BigSEO AMA is up at https://t.co/wXNKSCzt1h - you can add a question now, to be answered from around 5pm today GMT / 1pm ET

[#SEOpub Chat @SEOpub]

Thanks for joining! #SEOpub is taking a break for the summer. ☀️ Enjoy!

[Clayburn Griffin @Clayburn]

@SEOpub A6: In general, though, you shouldn't be afraid to remove content. Websites can get really bloated over time if you aren't discerning in what you publish and keep. #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A6: If it's good and relevant, keep it. Maybe you can polish it and optimize it over time. Try promoting it again later. But if it's not resonating with people, then sure, consider cutting it. Maybe the idea was good but the execution was bad. Try again. #SEOpub

[#SEOpub Chat @SEOpub]

Q6: If linkbait fails, should you keep it on your site? #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A5: Another big challenge is the uncertainty. Just because you make some great content doesn't mean it will get a ton of links, and it could take time to see any ROI. That can make it hard to get clients to invest since there are no guarantees. #SEOpub

[Ryan Clutter @RyanClutt]

@SEOpub A5: Time to create that valuable piece to link to. #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A5: High costs. Content is pricey in general, and a good linkbait piece is usually a big investment. Hard to get client buy-in or they may not have the resources to begin with. #SEOpub

[#SEOpub Chat @SEOpub]

Q5: What are your biggest challenges to producing successful linkbait? #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A4: Start with owned social & email channels. Send PMs to relevant influencers/bloggers, particularly if you've spent time developing a relationship. Share to relevant communities. For a big piece, maybe throw some ad money behind it too. #SEOpub

[#SEOpub Chat @SEOpub]

Q4: How do you promote your linkbait to get it discovered by potential linkers? #SEOpub

[Ryan Clutter @RyanClutt]

@SEOpub A3: One great piece. An epic, 10,000 word post that drives clicks, links, and readers get 23% through before they get leave the page. #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A3: I'd add that making a lot of pages that don't get any links could negatively impact your SEO if you end up with too many pages weighing down your own PageRank. #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A3: The link building I do focuses on quality over quantity, and that goes for linkworthy content production too. #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A3: I think either could work, but one great piece is probably more effective more often. If you get lucky throwing things at a wall and seeing what sticks, then sure. Maybe you even find a cheap, scalable niche that works with minimal effort, but not always. #SEOpub

[#SEOpub Chat @SEOpub]

Q3: Is it better to make lots of cheap linkbait or put all your energy into one great piece? #SEOpub

[Clayburn Griffin @Clayburn]

@SEOpub A2: Some people also court controversy with linkbait, but I try to avoid that. Negative attention may be good for SEO, but can have other consequences. #SEOpub

[Ryan Clutter @RyanClutt]

@SEOpub A2: How-Tos, helpful blog posts, or dare I say, clickbait headings #seopub

[Clayburn Griffin @Clayburn]

@SEOpub A2: Any good content can qualify, but useful original stuff works well. Things that people would easily add to a "resources" section, like interactive tools, comprehensive guides, free image assets, etc. #SEOpub