@TaylorHoliday PE firm that bought our joint NEVER could understand us only spending to the extent that spend met our target CM %, with judgements on killing ads being made daily. They wanted us to spend exactly $x per month and just pray that spend delivered budgeted nums. Like trad media
@DrCameronMurray So interesting especially the part that explains AUS is a good candidate for a coup as the treasure is all from digging stuff out of the ground (which digging can be done by slaves) 😳