Serge Creator

Building in public: SaaS @srgplus, 7-fig creative agency, ecom. Writing about scaling multiple companies with a small team + AI.

[Serge Creator @sergecreator]

Companies don’t have a content problem.
They have an adoption problem.

Over the last 12 months, SRG+ went from concept → shipped product → paying B2B customers:
• 1,600+ users
• 500+ paid
• 8 organizations live
• Built with ~$400K bootstrapped capital

[SRG+ App @srgplus]

SRG+ is an enterprise SaaS — a system of record for company content, designed for consumption and adoption, not just storage.

Think Netflix for internal training and knowledge.

Learn more: https://t.co/GdqHfV6f4q

#srgplus

[Serge Creator @sergecreator]

@bcherny Is there something I should turn on in settings? Because it feel like opposite - limits reduced. Can I share the log or something?

[Serge Creator @sergecreator]

@Vivek4real_ Scam

[Serge Creator @sergecreator]

@Jason You finally can socially afford luxury things, and here you go! So sorry to hear that Jason. But I feel your pain 😖

[Serge Creator @sergecreator]

@SawyerMerritt KIA 🤮

[Serge Creator @sergecreator]

@patrickbetdavid 💯

[Serge Creator @sergecreator]

@DavidSacks It feels like AI invented a marketing tool to
Market Israeli easy. To make a hype around itself.

[Serge Creator @sergecreator]

@MatthewBerman lol 🤣

[Serge Creator @sergecreator]

@MatthewBerman Ahahah

[Serge Creator @sergecreator]

@MarioNawfal THE LOT is the cinema in South California. Check it out. Similar experience

[Serge Creator @sergecreator]

@CNBC $99 to watch the full interview? 😳

[Serge Creator @sergecreator]

@tbpn @karpathy This is huge @steipete vs @karpathy

[Serge Creator @sergecreator]

@SawyerMerritt Goals

[Serge Creator @sergecreator]

My fix: treat Claude as a thinking partner, not an output machine. Shorter exchanges. More dialogue. Let yourself struggle before reaching for the model.

But zoom out and it gets bigger.

Companies are testing 4-day workweeks. Some pushing 3. AI is doing more of the thinking. Output is up, hours are down.

Sounds like a win. But here’s the harder question:
Are we training ourselves to think less? Are we trading depth for convenience, capability for speed?

Productivity has never been higher. Is society quietly getting dumber in the process?

[Serge Creator @sergecreator]

Working with AI made me more productive than ever.

And I noticed something strange: the more I work with Claude, the less I want to work.
Not because the output is bad. The opposite. It’s too good, too dense, too fast.
Here’s what I think is happening:

1. Cognitive flood. Every response stacks frameworks, options, lists. Each piece useful on its own. Together, your brain shuts down. Same exhaustion as 5 hours in Excel without moving physically.

2. Loss of authorship. When the solution arrives pre-packaged, you go from creator to reviewer. The work stops feeling like yours. And with that, the drive to actually ship it disappears. Even when the work is objectively good.

3. No rhythm. AI doesn’t pause. No room to digest, turn an idea over, arrive somewhere on your own. That’s tiring even when the content is light.

The irony: the same tool that 10x’d my output is slowly eating my will to use it.

[Read more in Thread]

[Serge Creator @sergecreator]

@OlivioSarikas Interesting if I can get in one hour good results with consistent character look

[Serge Creator @sergecreator]

@elonmusk Hater would say It’s AI

[Serge Creator @sergecreator]

@PBDsPodcast This would be epic

[Serge Creator @sergecreator]

@OlivioSarikas Hm 🤔 from start to finish? It’s taking me too long to generate mine. Maybe my pipeline is too heavy

[Serge Creator @sergecreator]

@higgsfield_ai pay for subscription $120 per month and get more ads 🗑️

@magnific way better deal and experience