Thank you @untitledsgnrs for having me!
I spoke on the importance of designing moments people remember.
In a world where AI can build anything, designing for genuine human feeling matters more than ever.
Loved meeting everyone and all the conversations after.
I’ll be speaking at UDC 2026 on “Designing Moments People Remember”
We’ll be talking about design, AI, and what it means to create experiences that genuinely matter to people.
Can’t wait to see you there!
“expectations” featuring @ChappellRoan is out now!!!! I love this song and this vid so much! Chappell is the most incredible person and the most inspiring artist and I am so lucky to be able to learn from her and call her a friend. https://t.co/diUUmPmFUP
Just spent the past 3 hours sending out applications. Just 4 applications and it took me 3 hours 😮💨
Again, how are you people sending 20 applications in a day?
I actually sent a proposal to @LagosLifeApp and @Shalom_HeyEliy last week with this exact idea in mind. I've also pitched it to @DanfoRun.
It's not enough for brands to simply place ads inside games. What if we reimagined advertising altogether?
What if brands became part of the experience? In-game collectibles that unlock real-life rewards, brand quests, tokens for purchases, exclusive offers, and campaigns that give players a reason to engage beyond seeing an ad.
For my butter brand, imagine a TSL Butter Hunt, Players find hidden butter jars in the game, with rare finds unlocking in-game rewards. Complete the hunt and unlock 10% off a real-life order from The Sunday Larder.
Now imagine what this could look like for other brands, too. The product itself becomes part of the game, and the game becomes a way for people to discover and engage with brands beyond traditional advertising.
The games get engagement, brands get potential customers, and players get rewarded. Everybody has a reason to participate.
Advertising shouldn't just interrupt the experience. It should become part of the game.
I'm open to more discussions, I do have more ideas