Shane Dutka

Fractional CMO for Home Service Businesses / Building 7 and 8-figure AI-Powered Lead Gen Programs via SEO & PPC • Find me @

[Shane Dutka @ShaneDutka]

Infrastructure as code is the new SaaS

Build scaffolding and frameworks agents can work inside of to get your own work done.

No more clicking around in UIs all work is done via natural language in claude code, etc.

UIs will be read only and to edit config you'll use agents.

Early adopters are at a massive advantage as they re-price their products to be lower than their competitors since they can achieve the same outcomes in 1/10th the time.

[Shane Dutka @ShaneDutka]

These people get it love this, crazy good product perfectly positioned to crush an AI-agent first workflow

[Notion @NotionHQ]

Now in beta: Notion as code.

Define an entire workspace in TypeScript: teamspaces, databases, custom agents, all of it… then deploy it through the API.

Build workspaces with coding agents, version-control your setup in git, and reproduce the same setup anywhere you need it.

[Shane Dutka @ShaneDutka]

@KevinEspiritu @ObamaFoundation Let's be honest, you did this all as an elaborate linkbuilding campaign... 😅

[Shane Dutka @ShaneDutka]

There is so much opportunity right now to steal business from legacy providers with antiquated non-AI native products that lack even the most basic features you'd expect in 2026 (API access).

Absolute insanity that nextiva (a voip software) doesn't offer an API to access its call logs.

[Shane Dutka @ShaneDutka]

The amount of lost productivity tinkering with AI is at least equivalent to the gained productivity with AI.

[Alex Hormozi @AlexHormozi]

People used to waste their time doing shit that didn’t matter. Now they are vibe coding shit that doesn’t matter.

[Shane Dutka @ShaneDutka]

If you follow me and either you or your clients are still on Wordpress vs AI-forward tech stacks (e.g., Astro), please DM me so I can bring you into 2026.

I build pSEO sites integrated with APIs that are 10x more dynamic deployed in 2-3 weeks that don't look like AI slop.

[Glenn Gabe @glenngabe]

Running WordPress? Heads-up. Could be impacting 90M sites -> Cybersecurity companies say hackers are exploiting vulnerable WordPress versions to take over websites; WordPress patched two critical security flaws last week

"Cybersecurity consultant Daniel Card, who told TechCrunch that he looked at a sample of around 3,500 WordPress websites, estimates that less than 15% are vulnerable. Applying Card’s projection across the total population of WordPress websites on the internet, the total figure would still be around 90 million."
https://t.co/zpRVHV85Mr

[Shane Dutka @ShaneDutka]

We’ve come full circle.

[TBPN @tbpn]

BREAKING: @horwitzben, who built the viral AI app that makes your emails grammatically worse, is joining OpenAI

[Shane Dutka @ShaneDutka]

What Claude routines do you have setup?

Client love these and saves me so many hours.

So many use cases, barely scratching the surface.

[Shane Dutka @ShaneDutka]

@paletmiki @zernio You should check out @browserbase onboarding, very cool agent-first approach

[Shane Dutka @ShaneDutka]

@paletmiki superset aint bad! main use case for me is seamless and concurrent multi agent / multi project work.

[Shane Dutka @ShaneDutka]

@Joetenderloin yup

[Shane Dutka @ShaneDutka]

Got my first lead ($10k/mo deal) from chatgpt, easiest close in my life. It's crazy the amount of trust people put into the responses right now.

[Shane Dutka @ShaneDutka]

@frantzfries Increase value of the product.

Churning on price is a symptom of the product lacking enough value at that price point.

But first you probably need to partition them out into different avatars.

Map features to avatars and tease out what features make the product a no brainer.

[Shane Dutka @ShaneDutka]

@GaelBreton

[Shane Dutka @ShaneDutka]

@ChadMoran @GaelBreton I'm always building, but sometimes I like to complain.

[Shane Dutka @ShaneDutka]

This makes no sense.

Either they do it and it’s policy that you need credits or they make it available on the subscription.

The yo-yoing is super strange.

Only thing I can think of is that they are “trying” to offer it in sub but can guarantee due to compute constraints.

[Claude @claudeai]

We're extending access to Claude Fable 5 on all paid plans through July 12.

[Shane Dutka @ShaneDutka]

@louiswharmby

[Shane Dutka @ShaneDutka]

@deedna00

[Shane Dutka @ShaneDutka]

@GaelBreton Srsly, codex feels like unlimited usage, ha

[Shane Dutka @ShaneDutka]

@GaelBreton Srsly all of my prompts loop between the two constantly lol