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To the players and coaching staff, thank you for the passion, sacrifice, and fight you showed throughout the season.🫂
Every drop of effort, every battle, and every moment you gave for the badge will always be respected and remembered. 💛
#ThankYou
Genuine question -
Why is Kerala Blasters FC silent after Kerala delivered one of the best atmospheres for India national football team in years? 💙
These are YOUR fans too.
Or do they matter only in yellow?
#HelloSilence#SeenAndIgnored
🇮🇳🇦🇷 Messi just released the video of his India Tour on his Instagram (510M followers!)
⚽ But what do people in FIFA think about his visit?
We just had a call with 2 executives of FIFA ecosystem, sitting in Europe, who want to remain anonymous.
🧾 Their unfiltered feedback:
▫️ He got paid approx. 30 million dollars for the tour (300 Cr)
▫️ The overall quality of content shot (photos and videos) is extremely poor. Many football associations from small countries have better visuals. They said that Indian weddings have great pictures, so why not for Messi?
▫️ The statue is embarrassing more than anything else
▫️ The event was NOT to showcase India. It was a tour made by Indians to make money from Indians. This type of foreign tour is unusual.
▫️ It’s a totally different philosophy from other countries like China or Saudi Arabia who also pay big amounts of money for top influencers but use them to promote their country
▫️You can see that there is nothing Indian in his visit. We saw nothing about Indian growth, Indian aesthetics, Indian culture… (except the very last part). The video that just got released on Messi’s social media could have been shot in any stadium in the World
▫️ They hated the fact that many politicians were involved. For them it is a habit used by dictators to promote their PR in their country. They sanctioned two very specific countries for similar behavior. It took them time to say the names, but those countries are Cameroon and Congo Brazzaville. India might now fall in the same category. Even China and Saudi Arabia which are openly not democratic don’t do it.
▫️ The most professional part was the meeting with Anant Ambani. They sent us some videos to show the level of professionalism. Indian symbolism was also present
▫️ They recommend pushing Messi to post the sequence with the tiger and Indian attire
▫️ For the money spent they could have asked much more of Messi, they didn’t use him at his potential at all. Let’s remember that he has 510M followers on Instagram, only Ronaldo has a bigger account.
▫️ For example, he should have made a big announcement. He should have leveraged foreign media…
▫️ The easiest way to pay back a visit of this type is to promote some tourism sites. It’s the basic goal of those foreign visits. They used the example of the streamer iShowSpeed in China which is an inspiration for them and should be for us. Not doing it is a big, missed opportunity for tourism inflow
▫️ The whole event was organized by a private individual. This is a mistake that should not be reproduced
⚠️Important: Our contacts want to remind people of India that FIFA was not in charge of this visit and has no responsibility here even if they follow and track everything in the football world.
⁉️If you have questions they agree to answer them. You can post them in comments.
Keep in mind that both are French and even if they travelled 3 times to India, they are not expert of the country.
🗒️Note from Kutniti Foundation:
As you know we analyze every day everything said about India in foreign newspapers and social media (even TikTok).
We noticed little coverage of his visit. The only angles were:
▪️ The chaos in the stadium showing India as a violent and mismanaged country
▪️The Messi statue, mocked as cheap
▪️ The wife of the politician in Kolkata who forced Messi twice to take a selfie with her, becoming a meme
▪️ A wave of abusive jokes about Rodrigo De Paul, either insulting him or implying a romance with Messi (nothing to do with India)
🏅 Our overall impression is that this private initiative may seriously harm India’s bid for the 2036 Olympic Games.
“Cancel this season and start fresh next time”
Sounds simple.
In reality?
It’s the fastest way to destroy 10 years of work done by every club in the league.
What about the sponsorship deals already signed?
Brands paid expecting visibility, matches, activations, TV moments.
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⍟ USE HASHTAG ⍟
#SaveIndianFootball
✦ Repost and Reply with hashtag
✦ Avoid Emojis & Numbers
✦ Avoid Hashtags & Pic's Until we Hit The List
PLEASE TAKE PART, IT'S A MATTER OF NATIONAL PRIDE NOW