Ian Shaw

CEO @ ScalingSmiths | Forging Digital Kingdoms for Businesses on LinkedIn & X

[Ian Shaw @ShawOnTech1]

How we have generated >500 sales from ONE social media post for our client in 3 steps:

[Ian Shaw @ShawOnTech1]

Rory Sutherland spent 30 years studying human behavior and found:

'The human mind doesn't run on logic any more than a horse runs on petrol'

6 counterintuitive insights to transform your marketing 👇

[Ian Shaw @ShawOnTech1]

6 marketing cheat codes to scale your coaching business 🧵👇
1. Give value for free in your content or in return for someone's contact information (lead magnet)...

[Ian Shaw @ShawOnTech1]

Get the cheese without the hamster wheel in your coaching business 🧵👇

[Ian Shaw @ShawOnTech1]

Meet Wik. He was stuck at $15K/month in his coaching business.

60 days later? He hit $60K/month.

The secret? It wasn't hustling harder.

It was fixing 3 hidden bottlenecks that most coaches ignore.
Here's exactly how he did it:
🧵

[Ian Shaw @ShawOnTech1]

Here's what you don't know about content creation that could 10X your output & results

Let me show you how we evolved our client's content strategy from zero to a working system... 🎯

Starting point:
• Zero posts
• Zero strategy
• Zero proven format

The initial system:....

[Ian Shaw @ShawOnTech1]

Evin was a business owner drowning in DMs.

He had no systems to:
- build relationships with his following
- bring followers onto his email list
- book sales calls
- sell his products

Evin achieved his first $10k months after installing our systems.

He swapped running about like a headless chicken for repeatable email and revenue growth whilst being able to focus on service delivery.

[Ian Shaw @ShawOnTech1]

We've scaled several organic content funnels to $10k+/month.

Automated dms from shortform content got great results up to:

$79 price point

Then more trust was needed through either:
- value longform video
- sales call
- sales page copy

This allowed 25% close rates at:

$3.5k price point

[Ian Shaw @ShawOnTech1]

I've had a brand with 500k followers reach out from an old yt video on manychat flows for ig

Not been near if for yrs now

Really should find a way to build in public with what I'm doing

[Ian Shaw @ShawOnTech1]

Address that bottleneck in it's own terminal. Get AI to create a skill when it's achieved to re-use in other projects

[Ian Shaw @ShawOnTech1]

Crazy breakthrough in agentic coding efficiency when AI has access to the logs for each link in the chain...

Such a bottleneck having to paste db logs etc manually

[Ian Shaw @ShawOnTech1]

@itsmarcosruiz Gotta be Bergkamp ❄️

[Ian Shaw @ShawOnTech1]

When I was 21, I lived in Spain for a year.

I saw the 2 biggest cities and thought I had seen all of Spain.

I couldn't have been more wrong.

What I discovered in Córdoba changed how I understand European history forever.

A building where 3 civilizations literally stack on top of each other:

Muslim
Christian
Roman

Most tourists have no idea they're walking through what was once Europe's most advanced city.

Myself included until we went on a guided tour.

Is Cordoba on your bucket list?

[Ian Shaw @ShawOnTech1]

How to build trust before selling your services:

(it’s easier than you think)

Avoid:

Immediately pitching your product/service
Only focusing on making sales
Having zero relationship with your audience

Instead:

Provide genuine value through content
Offer free or low-ticket lead magnets
Share valuable advice in DMs

Here's why this works:

Builds goodwill and trust
Establishes you as an authority
Creates relationships with your following
Makes people receptive when you do sell

I've used this approach to help businesses scale to $10K+ per month

Focus on value first.
Sell second.

[Ian Shaw @ShawOnTech1]

If you enjoyed this thread:

1. Follow me @ShawOnTech1 for more threads on scaling biz's
2. RT the tweet below to share this thread with your audience

[Ian Shaw @ShawOnTech1]

ChatGPT is overhyped.

That's what I told myself after a year of trying (and failing) to use it well.

Turns out, I was just a poor prompt writer.

But after spending hundreds of hours tinkering, I've finally cracked it.

And now, it's my personal business growth assistant.

Here's how:

[Ian Shaw @ShawOnTech1]

ChatGPT is overhyped.

That's what I told myself after a year of trying (and failing) to use it well.

Turns out, I was just a poor prompt writer.

But after spending hundreds of hours tinkering, I've finally cracked it.

And now, it's my personal business growth assistant.

Here's how:

[Ian Shaw @ShawOnTech1]

5/ AI as your competitor

Instead of watching your competitors, become them.

Ask AI:
“If I were [competitor], how would I steal my own customers?”
“What weaknesses would I attack?”
“How would I outperform my business?”

Turn AI into your secret weapon before your competitors do.