Sheila Vashee

Figma! Mom of two. Lover of chocolate and medieval British history.

[sania @saniaio]

config 2026 gave us

figma paper
figma ace
figma flora
figma unicorn
figma jitter
figma claude design
figma after effects

[Figma @figma]

FIGMA MOTION IS HERE
FIGMA MOTION IS HERE
FIGMA MOTION IS HERE

Live from Config 2026

[Dylan Field @zoink]

Everything you saw today: code, motion, shaders, your own tools... It all lives together in the canvas. For the first time, in one place.

Today we announced ways to:
→ explore with code
→ generate with Weave
→ build plugins and shaders with the Figma agent
→ animate with Figma Motion

[Sheila Vashee @SheilaVashee]

Had such a fun time with @brettberson on his pod a few weeks ago. Thanks for having me, Brett!

[Brett Berson @brettberson]

"The only team that sits at the intersection of product, revenue, users, perception, and community is marketing."

Sheila Joglekar Vashee's definition of great marketing isn't storytelling. It's creating coherence.

Excited to share our next episode of Executive Function with the CMO of @figma.

Timestamps:

00:00 Introduction
00:07 What excellent marketing actually is in 2026
01:36 Why giving teams different goals creates dysfunction
02:36 The most important decision Sheila made as CMO last year
04:26 The real difference between an SVP and a CMO
06:05 Marketing is one engine - not separate pieces
07:15 The tension between brand and growth
09:25 The decisions a CMO should never be making
09:55 Running marketing like a portfolio of moonshots
12:46 "Ubiquity is the opposite of cool"
15:11 Why a few companies get a flywheel of momentum
16:44 The Silicon Valley clock and irrational perception cycles
19:25 How to actually scale taste across an org
21:09 What changes for a CMO in a post-LLM world
23:15 Why the artistic side of marketing never really left
26:05 Whether taste can ever be encoded in software
27:15 Telling an optimistic, yet realistic story about AI
30:50 You need to make people care
32:11 What surprised Sheila about being a public-company CMO
33:46 Why Figma won enterprise where Dropbox couldn't
35:25 Sheila's favorite campaign ever
37:10 Why announcement videos full of humans lack humanity
38:55 Playbooks are obsolete, but the fundamentals are not
40:25 Why marketing in 2026 demands disruptive energy
41:54 How Sheila architects her week
48:55 Where corporate politics actually come from
53:55 "Sheila, are you going to change the world in this job?"
58:09 What's unique about the CMO and CEO relationship

[Figma @figma]

What’s your favorite scary movie?

[Figma @figma]

wdym of course there’s an agent right on the design canvas that’s fluent in Figma and native to the way your team works

[Dylan Field @zoink]

Quick update: not dead.

$FIG Q1 results:

→ 46% YoY revenue growth, accelerating for the 2nd straight quarter
→ Net Dollar Retention Rate increased to 139%, our highest rate in over two years
→ Raising 2026 revenue guidance for the year

Design matters more than ever.

[Figma @figma]

No detaches. Just Slots.

[Dylan Field @zoink]

Design is the new code.

[Sheila Vashee @SheilaVashee]

Ok I see you

[Figma @figma]

Anthropic’s research preview for Claude Opus 4.6 (Fast mode) is here, and it's in Figma Make for a limited time (for free and 2.5x the speed)

Show us what you've made in Make and we'll DM you for special access through the weekend

[Figma @figma]

Made in Figma (2025)

Like this ❤️ we designed it for you

[Dylan Field @zoink]

India is an incredible hub of design, with 35 million Figma files created in the country just in the last year alone. So excited to announce that we’re opening up our first office in Bengaluru.

Figma in India!

[Figma @figma]

We just acquired @weavy_ai, soon to be known as Figma Weave.

With Weavy, you’ll get more models, more tools, more ways to create within the canvas. More to come

[Dylan Field @zoink]

Could not be more excited about our Schema by Figma announcements and launches!!!

- SLOTS (!)
- Make kits (export libraries to Make)
- Import npm packages to Make
- More variable modes
- GA of our remote MCP server
- Extended collections
- Check designs
- and much, much more!

[Figma @figma]

Hey ChatGPT, can you diagram this in FigJam?

[Dylan Field @zoink]

We just launched the new Figma app (focused on FigJam workflows) in ChatGPT at @OpenAI's DevDay!

Going from chat to diagram is now easier than ever. I'm really excited about where we can take this.

More in video below — including a tech tree to the year 2100 🧬🚀🦾🧠

[Figma @figma]

You can just Make things

[Figma @figma]

Join us + @AnthropicAI live as we share how we brought @ClaudeAI Sonnet 4.5 to Figma Make https://t.co/JgI2t5HyqS

[Dylan Field @zoink]

Spent the last few days exploring the capabilities of @claudeai Sonnet 4.5 in Figma Make!

It's a very impressive model and we are starting a staged rollout to users immediately.

Some thoughts in video below — recorded late last night!