Shelbë Spurlock

Sharing my learnings + experiences as a B2B Digital Marketing Strategist in a rapidly evolving landscape | 5+ Years in Marketing | Big Nerd, Bird Mom 🦜

[Shelbë Spurlock @ShelbeSpurlock]

https://t.co/9VeaQ6UzO3

[Shelbë Spurlock @ShelbeSpurlock]

There's a lot that B2B marketers can learn from B2C marketing strategies. I covered a few of my favorites in my latest blog - check it out!

[Shelbë Spurlock @ShelbeSpurlock]

So excited to be at Inbound!! Looking forward to meeting peers in the marketing space and learning from some of the best in the business! 🥳

[Shelbë Spurlock @ShelbeSpurlock]

@chehakwadhwa @INBOUND I'm excited to attend my first Inbound, too! Are there any sessions you've been really excited to go to?

[Shelbë Spurlock @ShelbeSpurlock]

I can see there are 2 replies here, but I can't see the replies! :')

[Shelbë Spurlock @ShelbeSpurlock]

Got my ticket for #INBOUND23! Would love to know if anyone I know is attending - and of course, looking forward to meeting new folks, too!

[Shelbë Spurlock @ShelbeSpurlock]

https://t.co/2Mr0DispjG

[Shelbë Spurlock @ShelbeSpurlock]

Have you set up GA4 for your business or clients yet? Universal Analytics has already been sunset, so there's no time like the present to get your accounts set up. I covered our setup process in my latest blog, link below ⏬👇

[Shelbë Spurlock @ShelbeSpurlock]

Healthcare companies: do your sales and marketing teams not get along?

Here's a few reasons why they should work together, and some tips for making it happen!
https://t.co/sNzIbnpSzh

[Shelbë Spurlock @ShelbeSpurlock]

Moving to GA4 isn't hard, but there's a few things that might be a little tricky, which I got to talk about in this video!

[Shelbë Spurlock @ShelbeSpurlock]

What sort of issues are you facing with GA4? I'm still having trouble with certain things and would love to hear from other marketers making the leap.

[Shelbë Spurlock @ShelbeSpurlock]

Here's a few things I had trouble with when making the move from Universal Analytics to GA4 so you don't make the same mistakes I did!

[Shelbë Spurlock @ShelbeSpurlock]

2. Event and conversion tracking setup. They've changed naming conventions, GTM setup, and added built-in events that can be overwhelming at first glance.

[Shelbë Spurlock @ShelbeSpurlock]

Getting started in GA4 is pretty easy, it's really just something you need to adjust to, then you can learn as you go.

Here are my recommendations:

[Shelbë Spurlock @ShelbeSpurlock]

For everything I'm LIKING in GA4, I really want to see these 3 things:

[Shelbë Spurlock @ShelbeSpurlock]

@Hicks_Marketing I try to always have camera on for business calls! Occasionally I'll turn it off if my internet is chugging, but otherwise it's on.

[Shelbë Spurlock @ShelbeSpurlock]

It's beyond easy to get set up with GA4, especially if you've been using Universal Analytics already.

I got to chat a little about the process in this video.

[Shelbë Spurlock @ShelbeSpurlock]

I've been working with GA4 for a couple of months now as I onboard my clients.

Here's a handful of things I like about GA4 so far:

[Shelbë Spurlock @ShelbeSpurlock]

@slow_is_better I loooove what I've seen from Brene Brown, I'll check out that framework!