Pay attention to what Clay is doing on LinkedIn right now
They're running the most underrated GTM playbook I've ever seen:
Varun Anand → Founder authority → Top-of-funnel brand + thought leadership → Builds credibility around Clay's GTM philosophy.
Andrew Mewborn → Creator/distribution → Top/mid-funnel attention + audience acquisition → Pulls huge amounts of LinkedIn traffic into the Clay ecosystem.
Kareem Amin → CEO/product authority → Top/mid-funnel vision + category creation → Makes Clay feel like the company defining the GTM Engineering category.
Becca Lindquist → Sales/operator content → Mid-funnel problem awareness + consideration → Shows practical GTM/sales use cases and how teams actually operate.
Natalie Sportelli → Marketing/community → Mid-funnel community + engagement + events → Turns awareness into participation and warmer prospects.
Jeremie Cabling → GTM Engineer / educator → Mid/bottom-funnel education + product use cases → Shows how Clay actually solves specific GTM problems.
Spencer Chemtob → GTM Engineer / practitioner → Bottom-funnel proof + implementation → Demonstrates workflows and makes the product easier to visualize using.
Clay went from 0 in 2022 to a $3.1B valuation now by weaponizing every single executive.
And I just put together a breakdown of the entire thing...
Check it out here:
I realized I’d become completely blind to browser notifications.
So I built a Chrome extension that literally flies reminders across my screen. ✈️
It’s surprisingly effective.
Looking for brutally honest feedback.
https://t.co/AsDfu3mrsZ