My first Tech Thursday @ Hermanos w/Tribbute hosting!
Two great experts: Kelly konechny & Catherine Metrycki
Great insights:
🔴 Marketers are like scientists experimenting and running tests before going live.
🔴Be skeptical about data.
🔴Don’t spend $$$ before you’ve spent $
Great insights gathered from the webinar organized by @the_csce on ethical #AI and responsible communications: AI implementation is not just about building policies and ethics around it but also ensuring it’s aligned with the culture of the organization.
Join IABC for a NEW Master Class this spring! Led by Rhea Wessel, founder of the Institute for Thought Leadership, this three-part course will show you how to wield #AI tools not just as shortcuts, but as genuine partners in the creative process. Register: https://t.co/Fqm9fUFtR5
Great insights gathered from the #CrisisComms webinar organized by @PRNewswire today: ~ Get the facts out to those impacted without any third party filters. Think outside the 📦 even if it’s an old fashioned approach. Engage with audience at a local level as a “natural ally”.
Loved the idea of a “brand refresh” as opposed to “rebrand”meaning building the brand further versus reinventing it - Canada’s Heart beats to Canada’s Heart is Calling.
Retaining the brand equity and creating momentum while stimulating demand. Thanks @Uphouse & @IABCManitoba
The #D2L2022 conference wrapped up leaving me with a strong sense of happiness, fulfilment and belongingness to a kind, humble yet powerful community of business communicators I am so proud of! #WeLeadIABC
Had such an amazing day attending the #D2L2022 conference learning, connecting, sharing warmth and smiles with light hearted and meaningful conversations with peers from across Canada; loved it! #WeleadIABC