Shuwebbb-Shwei

Co-Founder @gmgames_gg | Crypto & NFT Enthusiast| Products Industry Trends & Research | Consultant for Web2 & Web3 Projects | #gaming #web3 #crypto #NFT

[Shuwebbb-Shwei @shuwebbb]

When the CEO & Co-founder of @killabearsnft
@mr_benft retweets your work and then follows you..
One is left humbled.
Thank you 🙌

[Deedy @deedydas]

Insane that Elon Musk has pulled it off again, absolutely crushing the AI wars with Grok 4.

Summarizing the core announcements:
— Post-training RL spend == pretraining spend
— $3/M input told, $15/M output toks, 256k context, price 2x beyond 128k
— #1 on Humanity’s Last Exam (general hard problems) 44.4%, #2 is 26.9%
— #1 on GPQA (hard graduate problems) 88.9%. #2 is 86.4%
— #1 on AIME 2025 (Math) 100%, #2 is 98.4%
— #1 on Harvard MIT Math 96.7%, #2 is 82.5%
— #1 on USAMO25 (Math) 61.9%, #2 is 49.4%
— #1 on ARC-AGI-2 (easy for humans, hard for AI) 15.9%, #2 is 8.6%
— #1 on LiveCodeBench (Jan-May) 79.4%, #2 is 75.8%

Grok 4 is “potentially better than PhD level in every subject no exception”.. and it’s pretty cheap. Massive moment in the AI wars and Elon has come to play.

[Elon Musk @elonmusk]

Releasing @Grok 4 from @xAI

[GMG @gmgames_gg]

The gaming world is changing fast.

From major studio layoffs to the rise of Web3, this piece dives into what’s really going on - and what’s coming next.

Co-created with the awesome @MelanieBGA and the BGA crew, with the help of @DappRadar.

Check it out 👉 https://t.co/xVLM3RtnRC

[Shuwebbb-Shwei @shuwebbb]

This is how its done👇
https://t.co/RHjgO7g7mm

[JaseTheWizard 🧙🏼‍♂️ @JaseTheWizard]

How we grew Moonfrost’s marketing reach by 116% up to 147K+ people... With a marketing budget of $0 in 2024🧙‍♂️

Context
If you’re not familiar with me or my work, my name is Jase, and I am the marketing and community department at Oxalis Games. For the past three years, we’ve been developing Moonfrost, an innovative pixel-art life sim RPG.

Despite having spent only $3,000 on paid marketing in total (over the last 3 years), the data I’ll share today comes from 2024.

In May 2024, we made a pivotal shift in our strategy by opening the game to players at scale, inviting 5,000 participants to a closed alpha test which was secretly a play to mint campaign (more info on this on 'Exposing GAM3SGG' thread).

The key was striking the right balance of speculation without overhyping. I strongly believe that every time you declare “This is really important” it loses impact over time. Overhyping can diminish the effectiveness of future campaigns, so we carefully managed expectations while generating curiosity.

Major Growth Drivers
Three posts stood out as the primary drivers of our success:

- The Release Announcement
- A Stardew Valley Love Letter (blog post)
- Epic Games Wishlist Activation

These campaign posts led to remarkable growth:

- 20,000+ new followers on X (formerly Twitter)
- 10,000+ new email sign-ups
- Placement in Epic Games' “Top Upcoming Wishlist” category

This was our most successful campaign of 2024, but we didn’t stop there.

(without using reply guy tactics, again I'm a one person department I don't have the capacity to use that method for growth)

Expanding to TikTok in Q4 2024
X has always been our primary social platform, but we saw an opportunity to expand into TikTok and reach a broader audience of traditional game genre fans through organic, relatable content.

I created a content pipeline to test this hypothesis while managing my other responsibilities. The goal: produce 20 videos per month across three main content categories, chosen based on competitor research.

Breakthrough on TikTok
One content pillar stood out as the best performer—competitor/genre comparison content. This strategy worked because it leveraged well-known games with large player bases, making it easier to capture attention and draw in potential Moonfrost fans.

For the first two months, growth was steady, with video views gradually increasing from 500 to 1,000 to 2,000, alongside a strong engagement rate of 3.62%.

Then, on December 11th, everything changed.

I posted a highly relatable video featuring trending audio and a visually compelling hook, comparing Moonfrost to two beloved titles: Animal Crossing and Stardew Valley. The video also emphasized one of Moonfrost’s unique selling points—it’s free to play.

The Results
- 500K+ impressions
- 40K+ likes
- 15K+ bookmarks

Total video creation time: 20 minutes (excluding strategy and research)

This one viral post demonstrated the immense ROI potential of TikTok and vertical video platforms. Following its success, our previous videos started gaining second-hand traffic—some jumped from 2,000 views to over 10,000. This effect lasted about a week.

In January 2025, I temporarily slowed down TikTok content to focus on other priorities. However, moving forward, TikTok will play a central role in Moonfrost’s marketing strategy for the remainder of 2025.

Key Takeaways
Community engagement and organic growth strategies can be highly effective, even with a $0 budget, you'll just need to think outside the box.

Leveraging speculation without overhyping is crucial for long-term marketing impact.

Competitor/genre comparison content is a powerful tool for capturing audience attention.

TikTok and vertical video platforms offer significant ROI when content achieves virality.

Viral success creates a ripple effect, boosting visibility for other content.

Summary
This experience reinforced the power of organic marketing, community-driven growth, and strategic content creation.

As we move forward into the rest of 2025 (our biggest year yet) I look forward to piloting the Moonfrost growth machine.

You've seen what we can do with minimal marketing allocation now it's time to see what happens when we turn on the paid campaigns.

If you'd like to learn more about the other elements of my role as a one man marketing community department or found this content useful please consider; Liking, RT or drop a comment on what you think of this approach...

[OVI @OVIDOTLIVE]

Important Announcement 🚨

We are excited to be collaborating with Polygon Labs to help drive adoption for games, creators and podcasters within the @0xPolygonEco

With OVI's growing global network, we are rapidly positioning to be the go to LIVE Streaming platform!

[Shuwebbb-Shwei @shuwebbb]

@Uzy1000x @MEFndn @hausoftiffany @szenics @CapinUK @SuperteamUK @archill Count me in

[Mike S. Miller - Drawing into the Future @MikeSMillerArt]

That's some San Soo level combo right there.

[Phil @philwatkins_ovi]

GMG continuing to deliver

Consistency is key to success - been 12months of building!

@EveShalenko and @shuwebbb - looking forward to where this is going! 💪

[OVI @OVIDOTLIVE]

Lots of @BoredApeYC fam asking - 'wen WL'

We listened - "Hatching' exclusively on @apecoin

A premium 3D collection packed full of utility - hatching on @bleverxyz

Details in the form
⤵️
https://t.co/6VZYfk2yON

[Jordan Lyall @JordanLyall]

Attn @artblocks_io fans: I’ve compiled a sheet featuring all Curated Series 1-8 artists along with their X, Instagram, and Farcaster handles. It's a great way to get to know these incredible artists and follow along with their work.

https://t.co/l90TqYG7st

For an even easier experience, here's a Twitter list so you can keep up with them in one place.
https://t.co/DBKfITqNFP

[Shuwebbb-Shwei @shuwebbb]

@Knotica11 What a great cause!

[Azuki @Azuki]

Introducing https://t.co/qgoeftIqBB - a new way to anime.

Join the waitlist now.

[Shuwebbb-Shwei @shuwebbb]

@philwatkins_eth @TheMotorverse @W3GrandPrix @apecoin This looks insane 🏎️
Well done on the win - born winner 💪

[Shuwebbb-Shwei @shuwebbb]

@agitoRIP @DeGodsNFT Epic!

[OVI @OVIDOTLIVE]

One key ingredient for building a successful dream team is having a leader with a winning mindset.

Our founder @philwatkins_eth embodies this perfectly—not only is he an incredible leader and visionary, but he also has the heart of a true champion. Today, he proved it once again by winning a race.

Congrats @philwatkins_eth from all OVI team🥳

[Shuwebbb-Shwei @shuwebbb]

@OVIDOTLIVE @philwatkins_eth Well done @philwatkins_eth always reaching a new standard!

[GMG @gmgames_gg]

This was the Web3 news from last edition👇

🕹️@DrDisrespect returns insisting conversations with "minor" were inappropriate jokes taken out of context

🕹️Player retention is undervalued in Web3 gaming @impalementd

🕹️@visitsugartown team buys out web3 project from Zynga

🕹️@TheSandboxGame launches ‘Voxel Games’ program for indie devs

🕹️Square Enix’s Symbiogenesis and @Moca_Network strengthen ties

🕹️Digital Animals Game is the 1st web3 game nominated at Gamescom: Best Mobile Game of 2024 by IGN @SoulsClubETH

🕹️Telegram Game @wcoin_io Picks TON for token after players shun Solana and Ethereum

🕹️@TalesofElleria ends development, hosts final World Boss event

🕹️Telegram-based @playgoatgaming hits 250,000 users and 3 million transactions

🕹️@crypto_unicorns cuts team by 80% and sunsets core land gameplay

🕹️@Animocabrandskk teams up with real world asset outfit @TokyoStupidGame

🕹️@farawaygg integrates HV-MTL and Mara NFTs into Rebel Skies and Villains mobile games

🕹️Ethereum Mech Shooter @playmetalcore launching open beta on Epic Games Store

🕹️@pixels_online to host Barney’s Bazaarn event and virtual wedding

🕹️Onchain games will reward those that gather perfect information & know how to use it @plotchy

🕹️@playoffthegrid Applications are open to be a Pioneer

🕹️The @BGameAlliance State of the Industry Survey 2024, now in its 4th year is is now live - the report will provide Industry key insights into the State of the Web3 Gaming ecosystem

[Shuwebbb-Shwei @shuwebbb]

@viewfromhk @borgetsebastien @TrueGlobalVCs Massive win with DeLorean!!

[GMG @gmgames_gg]

DeLorean has landed into the Future..
The iconic sports car manufacturer has joined forces with @animocabrands @TheMotorverse a leading Web3-powered motorsport ecosystem👇

[GMG @gmgames_gg]

Breaking News for Game Developers: Unity Scraps Runtime Fee! 🚨

Unity has made a major U-turn, abandoning its controversial runtime fee for game developers and returning to a subscription-based model.
Here's what you need to know 👇

>Runtime fee is cancelled effective immediately
>Unity Personal remains free, revenue cap doubled to $200k
>Unity Pro: 8% increase to $2,200/year (from 2025)
>Unity Enterprise: 25% increase (from 2025)
"Made with Unity" splash screen becomes optional