Sean

Where are the free mints at?

[Sean @ShuwenB]

I think the PR team did a good job to make Starbucks customers feel they are concerned enough. Even so, the next step is important as well for Starbucks and I'm also looking forward to see what they will do. #NYUStrategicComms https://t.co/hjD9VU5cfu

[Sean @ShuwenB]

I agree that it's so smart for KFC to put spicy chicken in so many different concepts. It's such an creative concept to attract their customers. #NYUStrategicComms https://t.co/H8i9bgi4SO

[Vesper Yang @vousmevoyez_xxx]

Print Ads is all about the idea and concept. You want to make sure your audience will easily get it and like it. KFC is so smart to describe hot and spicy fried chicken in this way lol. #NYUStrategicComms https://t.co/Hg7TDvFuL9

[Sean @ShuwenB]

What I've learned from the nine communication principles are: communication could always be related to a business objective; know people well and control the media. #NYUStrategicComms

[Sean @ShuwenB]

Racial discrimination is becoming a really sensitive topic for PR people. Companies should be conscious of the potential risk. #NYUStrategicComms Starbucks closing U.S. stores on May 29 for racial-bias training https://t.co/w6WjnmdnYL via @usatoday

[Sean @ShuwenB]

It's important for them to make these changes tho, and some strategies such as introducing some oversized one will be helpful. #NYUStrategicComms https://t.co/4woH3BgAZi

[Sean @ShuwenB]

Chapter 9: It's important to build connections with other people, but the connections should be build based on we could know what people really concerns and how they are working actually. Experience from another sensory could help with that. #NYUStrategicComms

[Sean @ShuwenB]

It's not surprising that over half of women use their phones as a daily tool for almost everything, but are we taking good advantage of all those convieniences? #NYUStrategicComms Infographic: Women Use Their Phones for Way More Than Just Communicating https://t.co/iLqywf4hpQ

[Sean @ShuwenB]

It's smart for Adidas to partnership with MLS. It's really innovative. #NYUStrategicComms https://t.co/wtXKpQlLnC

[Vesper Yang @vousmevoyez_xxx]

Love Adidas's campaign for Earth Day this year! With 23 Major League Soccer teams flying jerseys made from 13 recycled plastic bottles, the oceans always win. #NYUStrategicComms https://t.co/rxHaA3BICw

[Sean @ShuwenB]

Chapter 7: As a good leader, individual talent is not enough anymore. One of the same important thing is to communicate well with your audiences, such as stakeholders. The word you choose, the manner you are presenting, or even the speed you present will work. #NYUStrategicComms

[Sean @ShuwenB]

While Amazon actually paid taxes, they became more quiet after Trump became president. #NYUStrategicComms Trump Attacks Amazon, Saying It Does Not Pay Enough Taxes https://t.co/CcIfXyQfVH

[Sean @ShuwenB]

People are still curious about what Mr.Xi and https://t.co/RG2ptHvMaB talked about because there's no agreements published yet, so we don't know why https://t.co/RG2ptHvMaB is visiting or does he just copy what his father did? #NYUStrategicComms https://t.co/OsBBCVveKS

[Sean @ShuwenB]

This kind of misunderstandings could totally be avoided if their PR team fully considered sensitive topics before releasing the ad. Future crisis like this should be prevented. #NYUStrategicComms https://t.co/TlQE9lBr0t

[Kate Christopoulou @ChristopKat]

I really think they didnt realize what they were doing. I dont think it was their intention to provoke through a racist ad. Well, Heineken time to diversify your marketing and PR teams in order to avoid such mishaps in the future. #NYUStrategicComms https://t.co/FFiwLwjH1E

[Sean @ShuwenB]

This is a new angle for me when considering saving money for a company. #NYUStrategicComms Netflix Created a Clean, Custom Font That Could Save the Company Millions https://t.co/CdFYZYzd4E

[Sean @ShuwenB]

Addressing the artists' talent show their respects to those talented people as well as attracting the users to listen to the music from those talented people, which is a really smart strategy. #NYUStrategicComms https://t.co/h37h1MzYEp

[vhfwh @fangweihe]

The message in this soundcloud ads is very strategic. It emphasizes its value which is a platform for creators. And it tells people that they honor these creators and will attract more. It also tells people that you can find cool music here. #NYUStrategicComms https://t.co/fmpyPcwhfn

[Sean @ShuwenB]

Chapter 6: Communication is a process in which planing plays an important role, always making a plan works. Corporate should also know well about what their customers want. #NYUStrategicComms

[Sean @ShuwenB]

Employee and corporate should be in a win-win relationship. #NYUStrategicComms https://t.co/ZFxxORHZt1

[Sean @ShuwenB]

This happens to me too. When I browse online websites, I see relative ads on my FB page too. #NYUStrategicComms That eerily relevant ad in your Facebook news feed? It’s a result of all the data you’ve given Facebook and advertisers https://t.co/82mIqspLco via @WSJ

[Sean @ShuwenB]

Chapter 5: Keep the action in time is important. Usually, being quick to define the issue and take action is crucial. The later you react, the more the public is expecting for, so you don't want to situation to be hard to deal with. #NYUStrategicComms

[Sean @ShuwenB]

I agree that Papa John's should focus back to their pizzas and customers. Also I like the idea of introducing Chipotle-like line to make the pizza produced in front of their customers. #NYUStrategicComms https://t.co/4jKcdwNSr8

[Sean @ShuwenB]

This is kind of like humanizing to make people fell they are related and involved. Also it is so creative that people feel they are watching a show. #NYUStrategicComms https://t.co/f6odhefxpw